i

)

i

~

i

i

i

C�5

i

i

l m a10-20 i

n o n o

n c on i onSNS web o

n o|

i

i

a i c f

�����I � /F�+�,G2����

������

(n=6)…

i

Product~ ~

-

フォトジェニックな”ミニチーズバーガー”

c (reasontobelieve)

0L�i |

(-.)AD|

'# .8�1��*&!�$

c i iSNSE�:K a

i

”�"(=<��B �

” a ib

i

4P

)

promotionproduct price place

ii i

-(j-(

iccci

13

i e

i

j j

),

2017 1 - j .Q1.11 ~ v

10-20 i

24�

i

i

i

j j

).

87.5%

?��� ?�����

79.2%

H��� H�����

70.8%

96 �� 96 ����

i SNS | PI

( n=24)

~ / |

i

)

Q1 ~iv

i

Q11 ~iv

i

10-20

25

...350

...250

...300

... 320

0%

20%

40%

60%

80%

100% 0%

20%

40%

60%

80%

100%

0

50

100

150

200

250

300

350

400

450

500

550

600

650

700

750

800

850

900

(n=25)

i

Q4. i i

24

0

20

40

60

80

100

120

140

160

180

“l

“k

ic

k

i

~ i

ii

k

i i

“a a( )

i

Q5. i i

25

0

10

20

30

40

50

60

70

80

90

100

~l

m

lc

m

lm

lm

c

c

ci

i

li

ci

m

~

~ ~

lc

cc

k

c

li

im

lm

iic

ii

la

ak

ci

la

ai

m

~

cc

il

ic

ck

~l

cc

ck

cc

aa

lak

cc

DVDc

i

cc

ik

p

c( )

i

Q6.

26

0 20 40 60 80 100 120 140 160 180

a

l m

i i

l m

c c cc i

( )

i

Q7. c i i

27

0

10

20

30

40

50

60

70

80

90

100d a

d

( )

i

0& i i

28

0 20 40 60 80 100 120

pa

~ h~

i |

~ ~

~ ~

~ a

c

( )

i

Q9. i i

29

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

~|

i

~

i”””

ic

||

i

” ”i c

l a a mg |

~ ||i

i

)(&

31

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

i c

c i

c

i

i i a i ~ i i

xj vjw uvjw u

7A���� ���MJ���?�

i

Q11.

32

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% a

” a( a ) k

| “

”” a i

ii k

SNS iTwitter Facebook c

”

i

”i i k

”

i

Q12.

34

0 50 100 150 200 250

l m/

i i ia a ia ia

eb l .com mi

i (Yahoo! )

(YouTubea )

ac

i POP

SNS(FacebookaTwitteraInstagram )

i i

a

( )

i

Q15.

35

36

28

0

5

10

15

20

25

30

35

4025000 j30000

(n=241)

( )

i

.