1. 1. ONLINE MARKETINGOV KAMPA PRAHY NA SOCILNCH STCH A INTERNETU V LETECH 2014 - 2016 1
2. 2. KREATIVN MYLENKA 2 Uivatel na internetu vyhledvaj u konkrtn msta, do kterch by rdi vycestovali. V tomto moment je musme zskat na svou stranu. Ukeme vm, e Praha je lep msto ne to, kam se chystte. A u je to vchod, nebo zpad. Praha je nejlep, protoe pin vechno, co hledte. INSIGHT IDEA
3. 3. EAST OR WEST PRAGUE IS BEST 3
4. 4. 4 Praha je ideln msto, kter spln vechna oekvn svch nvtvnk. A u picestuj za skvlou architekturou, romantickmi zitky, sportem, kulturou, gastronomi nebo vhodnmi nkupy, v Praze najdou vdy to nejlep. Praha doke pln uspokojit vechny clov skupiny od mladch po seniory nebo ty, kte sem pijeli za konkrtnm clem. Kamkoliv se v Evrop vydte, zjistte, e Praha zstv tou nejlep volbou. Srovnn s jinmi msty vychz pro Prahu vdy nejlpe: Berlin or Tallinn. Prague is in. Madrid or Budapest. Prague is the best. EAST OR WEST PRAGUE IS BEST
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8. 8. 8 EAST OR WEST, PRAGUE IS BEST Fungujc een pro jednotliv sekundrn clov skupiny: Gay (GLBT) Ballet or Pride. Prague is right. Svatby Limousine or Carriage. Prague is for marriage. Festivaly Black or White. Prague is right. Wellness Massage or Peace of Mind. Prague is kind. Filmov tby Sound or Light. Prague is bright. koln skupiny Culture or Fun. Prague is the one. Studenti Static or in the motion. Prague is emotion. Business Sport or rest. Prague is the best.
9. 9. Prbh kampan
10. 10. EAST OR WEST, PRAGUE IS BEST
11. 11. EAST OR WEST, PRAGUE IS BEST Kampaov Landing page Ambasadorsk obsah Sprva socilnch st: Facebook, Twitter, YouTube, Instagram, Pinterest Interaktivn video prezentace Prvn bannerov kampa MyTrip Webov microsite a mobiln aplikace Jazykov mutace vide Druh vlna bannerov kampan REALIZOVAN FZE PIPRAVOVAN FZE
12. 12. EAST OR WEST, PRAGUE IS BEST
13. 13. LANDING PAGE AMBASADOI Nhled tzv. Landing page, na kterou vedeme vechny uivatele z YouTube a mediln kampan. Strnka poskytuje informace nejen o Praze samotn, ale pedevm detail a pbh jednotlivch ambasador. http://www.prague.eu/en/east-or-west
14. 14. BANNERY LOKLN CLEN Ukzka banner pro mediln podporu kampan v rznch formtech a jednotlivch jazykovch mutacch.
15. 15. BANNERY NMECKO
16. 16. BANNERY RUSKO
17. 17. BANNERY UK
18. 18. BANNERY USA
19. 19. SOCILN ST Facebook Twitter YouTube Instagram Pinterest od 1. 9. 2014 od 1. 9. 2014 od 1. 9. 2014 Od 1. 2. 2015 Od 1. 2. 2015 Celkov poet fanouk Celkov poet sledujcch Celkov poet odbratel kanlu Celkov poet odbratel Celkov poet sledujcch 56 356 1 414 107 164 39 Celkov poet pspvk Celkov poet pspvk Celkov poet vide Celkov poet pspvk Celkov poet pspvk 273 490 26 13 30 Celkov poet uivatelskch interakc Celkov poet uivatelskch interakc Celkov poet shldnut Celkov poet uivatelskch interakc Celkov poet uivatelskch interakc 122 717 1 553 633 623 403 115
20. 20. SOCILN ST 0 10,000 20,000 30,000 40,000 50,000 60,000 Sep01,2014 Sep08,2014 Sep15,2014 Sep22,2014 Sep29,2014 Oct06,2014 Oct13,2014 Oct20,2014 Oct27,2014 Nov03,2014 Nov10,2014 Nov17,2014 Nov24,2014 Dec01,2014 Dec08,2014 Dec15,2014 Dec22,2014 Dec29,2014 Jan05,2015 Jan12,2015 Jan19,2015 Jan26,2015 Feb02,2015 Feb09,2015 Feb16,2015 Feb23,2015 Mar02,2015 Mar09,2015 Mar16,2015 Mar23,2015 Mar30,2015 Apr06,2015 Apr13,2015 Apr20,2015 Apr27,2015 May04,2015 May11,2015 May18,2015 FACEBOOK: RST FANOUK TWITTER: RST FANOUK 0 500 1,000 1,500 Sep01, Sep08, Sep15, Sep22, Sep29, Oct06, Oct13, Oct20, Oct27, Nov03, Nov10, Nov17, Nov24, Dec01, Dec08, Dec15, Dec22, Dec29, Jan05, Jan12, Jan19, Jan26, Feb02, Feb09, Feb16, Feb23, Mar02, Mar09, Mar16, Mar23, Mar30, Apr06, Apr13, Apr20, Apr27, May04, May11, May18,
21. 21. SOCILN ST NEJSPNJ PSPVKY 29.11., 2014 | 16:45:01 UTC The Christmas tree in Old Town Square is lit! Come to the #christmasmarkets to buy gifts, hot wine, and... Lb se 12 476 Komente 177 Sdlen 943 Zsah 235 776 3.10., 2014 | 15:15:00 UTC Watch this stunning time lapse video of Prague. Do you recognize all these views? http://vimeo.com/79115646 Lb se 132 Komente 10 Sdlen 1 057 Zsah (organick) 2 628 9.12., 2014 | 16:15:00 UTC We leave something of ourselves behind when we leave a place, we stay there, even though we go away.... Lb se 1 526 Komente 27 Sdlen 129 Zsah 36 528 24.11., 2014 | 16:50:02 UTC Do you recognize all the places depicted in these beautiful watercolor paintings by Takmaj | Maja Wroska... Lb se 861 Komente 15 Sdlen 101 Zsah 45 872
22. 22. PIPRAVUJEME MyTrip Abychom turistm Prahy poskytli maximln komfort v rmci dostupnosti aktulnch informac, pipravujeme webovou a mobiln aplikaci. Nvtvnci si budou moci nastavit msta, kter chtj navtvit v Praze na zklad svch preferenc a zjm. Benefity: Vyhledvn trasy v rmci msta Prahy Snadn pstup k praktickm informacm o turistickch mstech Zobrazovn mapy MHD Nabdka partner, akc a slev Pedpipraven itiner z webov aplikace bude vygenerovn ve formtu PDF nebo v zobrazen pro mobiln telefony.
23. 23. PIPRAVUJEME MyTrip
24. 24. PIPRAVUJEME 2. vlna bannerov kampan Na zklad dat, kter zskme z aplikace MyTrip, zjistme pesn jak msta nvtvnci navtvili a dokeme zaclit formou re-marketingu. Benefity Optovn osloven nvtvnk, kte Prahu ji navtvili Monost nabdnut mst na zklad preferenc Zskn novch nvtvnk
25. 25. PIPRAVUJEME