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Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

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Jak jsem poznal a ShopSys? 10/15
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Page 1: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

Jak jsem poznal a ShopSys?

10/15

Page 2: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

„Je zřejmé, že prodej po internetu stále ani zdaleka nedosáhl svého stropu. Podle informací z prvního čtvrtletí v ČR se zdá, že růst u nás dosáhne ještě vyšších hodnot, než se původně očekávalo. Oproti roku 2014 evidujeme asi 18 % nárůst!“ komentuje Jan Vetyška

zdroj: www.apek.cz

Page 3: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)
Page 4: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

BRAND?

USPOKOJITOPAKOVANĚ OČEKÁVÁNÍ+ =

DIFFERENTIATE

relevantně!

Page 5: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

Hero Magician

CaregiverRuler

Creator Everyman

JesterSage

Innocent Lover

Explorer Outlaw

Change

Order

Group BelongingSelf-knowledge

Page 6: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)
Page 7: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

Hero Magician

CaregiverRuler

Creator Everyman

JesterSage

Innocent Lover

Explorer Outlaw

Change

Order

Group BelongingSelf-knowledge

Page 8: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

“It can happen!”

Core Desire: knowledge of the fundamental laws of how the world or universe works Goal: make dreams come true Strategy: develop vision and live it Gift: finding win-win outcomes

The Magician has the desire to search out the fundamental laws of how things work and apply these principles to make things happen. Magicians are catalysts for change. They expect that, if they do their part, the universe will meet them; Magicians create from the inside out. Magicians are motivated by the desire for personal transformation and for the chance to change people, organizations and their times.

Page 9: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

“It can happen!”

Core Desire: knowledge of the fundamental laws of how the world or universe works Goal: make dreams come true Strategy: develop vision and live it Gift: finding win-win outcomes

The Magician has the desire to search out the fundamental laws of how things work and apply these principles to make things happen. Magicians are catalysts for change. They expect that, if they do their part, the universe will meet them; Magicians create from the inside out. Magicians are motivated by the desire for personal transformation and for the chance to change people, organizations and their times.

Page 10: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

“The world needs me”

The Caregiver is an altruist, moved by compassion, generosity and a desire to help others. Caregivers fear instability and difficulty, not so much for themselves, but for the impact on people who are less fortunate or resilient. The essential qualities of a Caregiver’s relationship with others are empathy, communication, consistency and trust. The Caregiver protects others, anticipates their needs and accommodates them.

Core Desire: protect people from harm Goal: to help others Strategy: do things for others Gift: compassion, generosity

Page 11: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

“The world needs me”

The Caregiver is an altruist, moved by compassion, generosity and a desire to help others. Caregivers fear instability and difficulty, not so much for themselves, but for the impact on people who are less fortunate or resilient. The essential qualities of a Caregiver’s relationship with others are empathy, communication, consistency and trust. The Caregiver protects others, anticipates their needs and accommodates them.

Core Desire: protect people from harm Goal: to help others Strategy: do things for others Gift: compassion, generosity

Page 12: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

Hero Magician

CaregiverRuler

Creator Everyman

JesterSage

Innocent Lover

Explorer Outlaw

Change

Order

Group BelongingSelf-knowledge

Page 13: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)
Page 16: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)
Page 17: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)
Page 18: Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

brandfarm.bizhkstrategies.comjakprezitvkostce.czmindless.bizmotionhouse.cznewtoncollege.cz

[email protected]@

karel@karel@karel@

karel.novotny@

Čau.


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