P e t r V á c l a v e k

tel. +420 602 481 515 | email: petr@vaclavek.eu web: petrvaclavek.eu | skype: petrvaclavek

linkedin: j.mp/linpetr | behance: j.mp/behpetr from: Prague, Czech Republic, EUROPEAN UNION

lemonade

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Petr Václavek2016 - Present

ARTSTAQ

London, United Kingdom

Vice President Global Marketing & CommunicationResponsible for global marketing strategy, pitching at the global fintech events, global content strategy, global PR coverage, full digital and social brand management, global media partnerships, global endorsement initiatives and strategic partnerships in the global startup community.

2013 - 2016

IMPACT & ECHO | BBDO

Kuwait City, Kuwait

Head of Digital & Social Media

Managing 360° digital & social campaigns in the Kuwait’s biggest and GCC most awarded agency for clients e.g. Ooredoo, Central Bank of Kuwait, COSTA Coffee, Alghanim Industries, Gulf Bank, HR Excellence Award Kuwait 2015 and Proximity Dubai.

2007 - 2013

LEMONADE

Prague, Czech Republic

Founder & Co-Owner

Managed innovative 360° communication campaigns and projects for major clients e.g. Vodafone, Czech Railways, Nestlé, Eurovia, BEL, OVB, Bayer, Harley-Davidson, Kooperativa, Staropramen and many others. Lemonade became the world’s 2nd most liked agency on Facebook in 2010.

lemonade

Petr Václavek 2002 - 2007

LEO BURNETT

Prague, Czech Republic

Executive Director Was responsible for 50+ fellow workers & provided fully integrated marketing solutions for major clients e.g. Czech Airlines, Raiffeissen Financial Group, Kraft Foods, Kooperativa Insurance, Pfizer, Pilsner Urquell, Philip Morris, Kofola, Tetley, Procter & Gamble.

1997 - 2002

NOTHMAN’S

Prague, Czech Republic

Founder & Owner Provided marketing and advertising strategies and creative consultancies for major agencies e.g. McCann Erickson Prague, Saatchi & Saatchi Prague and direct clients e.g. GE Money, Danone Group, Levi Strauss, Pernod Ricard.

1995 - 1997

GREY

Prague, Czech Republic

Head of Below the Line Managed fully integrated BTL operation & provided Promotional and Shopper Marketing solutions for major clients e.g. Procter & Gamble, NOKIA, Master Foods (Mars), Teekanne, Baťa, Škoda Auto, Assi Domän and many others.

1994 - 1995

MARK | BBDO

Prague, Czech Republic

Account Executive

Provided executive account services for the biggest Czech agency covering financial and FMCG clients e.g. Harvard Funds, Allianz Insurance Company, Cola Calo, Wella and others.

innovation | experience | strategy creativity | leadership | passion | accountability

“It was by chance that I met Petr, and got the pleasure to work with him. As a person he is a very pleasant character to work with, and a real team player. His skills go beyond being a full on senior Digital specialist, to a complete strategist that knows how to deliver real campaign integration.”

Fouad Abou Mansour COO Impact Porter Novelli MENA MD Impact BBDO Abu Dhabi, U.A.E.

“What motivates Petr the most is the desire to learn, adapt and implement the ever more grown marketing methods and engagement techniques which he then applies in the campaigns he is responsible of and is able to achieve goals set by the clients. Petr is a hardworking, top-performing candidate.”

Luciano Di Pietro Head of Digital Marketing & Social Media at Kuwait Finance House Bank, Kuwait

“Petr always stays calm and focused during chaotic periods and large projects with tight deadlines. Working with Petr is very pleasant as he has good communication skills which enables him to pass on important information without the bossy effect.”

Patrick Semaan Digital Associate Creative Director at Young & Rubicam Group, Beirut, Lebanon

“Petr is a dynamic and visionary entrepreneur. I value his perspective on creating engaging communication strategies. It's amazing how he and his team developed Lemonade to a strong player on the Czech communication market within a short period of time.”

Britta Plattner

Global Director Nestlé Confectionery at JWT

“Petr is one of the few truly impressive characters of the Czech communication industry. He always impressed me with his energy, enthusiasm and his “can do” attitude. All this makes him a great leader and a valuable asset to any organization.”

Josef Havelka COO Leo Burnett MENA MD Leo Burnett Prague, Czech Republic

“I have known Petr now for 20 years (or so) and witnessed his fascinating endeavors - often to unchartered territories. Petr has never been afraid to go against the grain which made him both loved and hated in the professional community. Petr has made it to the level most of us can only dream of reaching: he has become a brand.”

Tomáš Hrivnák Founder at Hrivnak