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Sell pro deck 120916

Date post: 11-Apr-2017
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1 INTRODUCING SELLPRO A mobile-first platform enabling brands to reach sales associates on-the-go via self-paced incentivized learning and empowering trainers, and store management to maximize the effectiveness of face-to-face training.
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Page 1: Sell pro deck 120916

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INTRODUCING SELLPROA mobile-first platform enabling brands to reach sales associates on-the-go via

self-paced incentivized learning and empowering trainers, and store management

to maximize the effectiveness of face-to-face training.

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"... the events and product knowledge is what makes SellPro one of the best value in terms of time spent that I have ever had. Win some good prizes and be among the best in terms of product knowledge make it amazing. You will love how easy it is to shop for electronics and your bosses will love how knowledgeable you are.“ ~ Joshua Cooper / Sales Associate

SA challenges

- Bombarded with information

- Multiple sources of information/ training content built on “fire & forget” model

- Lack of easy-to-access sales/reference tools

In-store environment

- Disruptive

- Multiple sku’s and product categories

- Poor wireless/Wi-Fi coverage

- Relatively high SA turnover

Typical SA

- 18-26 year old

- 70% male

- Open-minded

- Competitive/frequent gamer

- Tech-savvy

- App-savvy

- Active on social media

- Most computing use is on phone or tablet, not on PC

- Low to medium product-specific knowledge

- Short attention span

THE USER – SALES ASSOCIATE (SA)

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Client challenges

- How to efficiently get through to SAs and gain mindshare

- How to turn SAs into brand advocates

- How to maintain continuity of contact and learning retention

- How to translate training into revenues

- How to carry a consistent message

Brand Rep challenges

- How to stand out at the store level

- How to effectively engage SAs in territory

- How to ensure training message gets reinforced and retained over time

Categories

- Consumer electronics

- Wireless

- Home automation

- Home appliances

“SellPro is vital. We use it for our in-house training materials deployment tool for 1,500+ field reps across the US. When we need to reach sales associates about new products or new services we’re offering, we can quickly and easily create a course in SellPro which we know will reach thousands of users in the palm of their hand,” ~Alex Botham, manager of the HP Consumer training organization for the America’s Region.

THE CLIENT

Typical client

- Global brand

- Multi-retailer presence

- Multiple SKUs per retailer

- Competitive product category

- Dependent on SA recommendation

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THE SCIENCEEmpirical findings of experimental science put to work at last

The Learning Problem

Studies show we forget 70% of what we learn in less than a day

Our Learning Solution

• Micro courses focusing on driving only relevant information

• Quizzing acts as a “memory modifier”; it flags information as something to be remembered 1

• Spacing quizzes over time further emphasizes its ‘flag’, shifting it from short-tem to long-term memory 2

• Each quiz resets the forgetting curve

1Bjork R. A. (1975). Retrieval as a memory modifier. In R. Solso (Ed.), Information processing and cognition: The Loyola Symposium, pp. 123-144. Hillsdale, NJ: Erlbaum.2Cepeda, N. J., Pashler, H., Vul, E., Wixted, J. T., & Rohrer, D. (2006). Distributed practice in verbal recall tasks: A review and quantitative synthesis. Psychological bulletin, 132, 354-380.

100

50

% correct

Hours 0 5 10 15

Amount forgotten (e.g. 70%)

Amount retained (e.g. 30%)

Time elapsed

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THE INTRODUCTION – A CROWDSOURCING MODEL

Store ManagementStore managers ask SAs to take certain courses and e-mail certificates directly from SellPro to prove completion.

Client Brand RepsBrand reps invite SAs in-app to become SellPro users. Brand reps also utilize the SellPro Leaderboard to run local contests and encourage participation.

Other SAsSA users can invite other SAs in-app. Both

the inviter and invitee earn SellPoints.

Marketing / Social MediaNew SAs are exposed to social

media posts from brands, SellPro marketing and from other SellPro

users who post invitations and achievements.

Sales Associate

How do sales associates hear and learn about SellPro?

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T H E S O LU T I O N

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• Account manager

• Content developer

• Creative designer

• Social media specialist

• Marketing coordinator

• Product manager

• Developers

• Fulfillment staff

• Thought leadership

• Content management

• Content development

• Campaign design and execution

• Marketing and social media promotions

• Award procurement and fulfillment

• Reporting and analytics

Replication

• Data center

• Cloud

Localization

• Multi-country

• Multi-language

SELLPRO ECOSYSTEM

Team Services Scalability Content

End-to-end mobile-first training and engagement

OMS DBS SPS

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SELLPRO APP

Works online and offline

Micro-learning

Gamification

Instant action via push notifications

Social media integration

Use on sales floor & anywhere else

Sales reference tools

Leaderboard

Built for crowdsourcing SA & Brand Rep-friendly

Mobile-first content Live events

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PHONE/TABLET/PC-FRIENDLYOS-specific look, feel, navigation and hardware button support

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UX-CENTRIC DESIGNM

ost

fea

ture

s 1

-2 t

aps

away

Quick-access fixed

position menu

system

Force catalog

sync

Notification saved in-app

Active stats and tiles

encourage engagement

& track progress

Direct access to certificates

obtained from current

and prior retailers

View and claim

earned awards

Swipe for quick access to

profile screen

Change user info, including retailer

and store

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IMMERSIVE BRANDING

Level 1 (app-wide)

• Client branding visible to brand reps

• Retailer branding visible to SAs

at participating retailers

Level 2 (content-only)

• Visible to SAs at all retailers

• Default SellPro app-wide branding

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INTUITIVE CONTENT LAYOUTWith on-demand sync

Unlimited clipboard for easy accessto commonly used content

Sync only what you need, one

item at a time

UI elements improve

organization (tabs, accordions, filters) for quick content

reference and easy use

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EASY COURSE NAVIGATION & CONTENT DIVERSITY

Instant access to rich content in HTML5, JPEG,PDF and Video

5-7 minute-long courses for optimal contentconsumption

Swipe to move between

topics

Category specific images

Tap to add to

clipboard

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KNOWLEDGE RETENTION CHECKS

Certification quiz ensures full training retention“Teaser” questions

throughout training process

work as “memory modifiers” to help retain important

info

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LEADERBOARD Social & competitive dimension

Store management can

view store performance

within their state or on a

national level

Sales associate can view leaderboard by store, tracking

their achievements

relative to their peers

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GAMIFICATIONChanges the way sales personnel consumes training content

• Equalizes the playing field for all in-app content

• Drives users to take courses that may have been overlooked

• Makes training fun

Daily visits to SellPro

Courses and certifications completed

Sharing the experience

Inviting friends

Earning SellPoints

List of recent

winners

Tap on available award to play for it

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SHARE ACHIEVEMENTS & INVITE PEERS

Sales associate can sharetheir certificates with store/ department management and peers on Facebook or via e-mail

Share SellPro – easy & intuitive referral feature, inspiring viral growth

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STREAMLINED PROFILE CREATION

Email Verification

More information - better content targeting & reporting

Rep Data

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• Go to http://www.sellpro.net/ and click/tap on your app store link:

or

• Look for “SellPro – mobile training” in your app store

Open SellPro and tap “New here? Sign up.” on the bottom of the screen

Tap “Demo Account”, then tap “Next”

Follow the profile creation screens until your profile is completed and your email is verified

Enjoy

EXPERIENCE A DEMO OF SELLPRO

Get the SellPro app:1

2 Create your profile:

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ABOUT MVENTIXEmpower client organizations to engage and interact with sales staff and target consumers at the point of sale (POS)

Who we work withWhere we work

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T H A N K YO U !M a c M c We e n e y A g e n c y

9 5 4 5 4 0 8 7 1 1


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