VINCIT MEDIA DIGITAL MARKETING

BY-AMAR.T

W W W . V I N C I T M E D I A . C O M

HISTORY OF ADVERTISING INDIAN ERA

Born of advertising media-Since past 200 year ago Mohenjo-Daro/Harrappa people directly connected but formally the history of advertising in India are parallel the history & development of Indian press. the father of journalism first Indian newspaper started by James august hickey on January 29,1980 was called the Bengal gazette or Calcutta general advertiser.

Latin word ‘advertere’-to turn the mind toward.

Advertising is any paid form of non personal presented

& promotion of ideas, goods & services by an identified sponsor .

Digital meaning ‘imagenry’ Digital video games, web pages & websites, including social media, data & data bases.

1744-Ben Franklin launches first mail-order guarantee

1903-First combination of telephone directories and direct mail

1971-first email 1978-first email spam 1986-ACT!Contact

management and database marketing software launched

1994-First banner ad(in Hotwired, precursor to WIRED),first search engine

1997-First social network:SixDegrees.com

Over Decades1970s-Telesales

1980s-contact Management

1990s-Sales Force Automation

2000s-Customer Relationship Management

Evolution of Marketing .

History Of Digital Marketing

Search Marketing

Two types of search marketing

SEM SOM

WHAT IS SEARCH ENGINE MARKETING ?

Search Engine Marketing (SEM) is a form of internet advertising utilizing search engine

results to promote brands and websites.

It is a paid media where advertisers bid of specific search keywords that when typed in,

their ads are shown.

SEM TERMINOLOGYWhat do these mean?

PPC-Pay Per Click CPC-Cost per click Creative/ Adtext-Heading & Description of search ad SERP-Search Engine Result Page CTR%-Click Through Rate Impressions-No.of times ads shown Google Content Network Rank/ Position- The position your ad is shown when

a keyword is searched Quality score- A ranking Google gives your ad based

on its CTR, relevance to the keyword

WHAT IS SEARCH ENGINE OPTIMISATION?

Search engine optimisation (SEO) is the process of improving website and content so that it is visible to search engines.

Website SEO aims to make the information & services that organisation provide most relevant info (by the search engine) to match the keywords that their users are searching for.

Paid local search option

Arrow Shows LSO/Maps

Paid Search Option You Tube

Ad words-bidding strategy/Targeting

Bidding Strategies Position/ rank Max CPC Broad match Phrase Match Exact Match Targeting Location targeting Device targeting Retargeting

Ad words-Keywords

Ad words-Extensions