PUR – Personality

11th lecture

Jakub Franc

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Personality + Environment = Behavior

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Personality + Environment = Behavior

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Personality - Definition

integrovaná slitina vrozených a osvojených strategií, jimiž se subjekt v procesu reálné životní praxe vyrovnává s různorodými variantami situačních komplexů

Kvalitativně nejvyšší úroveň interakční aktivity, zobrazujících a řídících funkcí psychiky, psychických vlastností a zvláštností subjektu činnosti, jejíž dosažení vůbec a co do konkrétních vlastností osobnosti zvláště je funkcí psychosociálních kontextů

Mikšík, O., 1999

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Personality

1. Temperament 2. Skills 3. Motivation

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How to Learn about Personality?

Indirectly There is not such thing as personality, it is just a

hypothetical construct

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Big Five (OCEAN)

Openness – inventive/curious vs. consistent/cautious Conscientiousness / efficient/organized/easy-going/

careless Extraversion – outgoing/energetic vs. solitary/

reserved Agreeableness – friendly/compassionate vs cold/

unkind Neuroticism – sensitive/nervous vs. secure/confident (Tupes, Christal 1961)

MBTI

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MBTI – Myers-Briggs Type Indicator

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MBTI

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Belbin - Team Roles

Rorschach Inkblot Test

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Type A and Type B Personality

Type A – high-strung Type B – easy going Pop Psychology Settling in language

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Locus of Control (J. Rotter)

Internal External Influencing preference of: Interpersonal distances (Internal LOC prefer smaller

distances) Architectural Styles Need to control environment

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Personality in Robots

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What's Wrong about Her?

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Uncanny Valley

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Uncanny Valley

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Uncanny Valley

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Uncanny Valley What's disturbing?

–  Human realism in appearance (look) > Human realism in behavior (movement)

–  Mix of human and inhuman elements –  Inappropriate skin

Extreme levels of realism

in appearance bring false expectations

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Cute, Right?

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Not So Cute...

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Animation Anthropomorphizing Biological movement found attractive

Acceleration – Deceleration Inanimate objects - constant velocity

Anthropomorphizing

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Similarity-Attraction Theory

Computers and Human (Nass, 1995) Dominance or submissiveness (ICL concept) CASA paradigm Personality attribution

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Personality Traits Interplay

Extraversion and Introversion (Nass, 2000) Generated speech reading Similar agent found more: Attractive Credible Informative

User personality is more important predictor of UX than personality interplay (Riccardi, Ivanov, Sporka, Franc 2011)

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Personality + Environment = Behavior

Environment and Social Interaction

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Sociopetal Seating

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Sociofugal Seating

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What Happens here?

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Learn about Personality of Your Users.

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Literature

Gifford: Environmental Psychology Nakonečný: Psychologie osobnosti Mikšík: Psychologické teorie osobnosti Čakrt: Typologie osobnosti https://medium.com/ideo-stories/chatbots-ultimate-

prototyping-tool-e4e2831967f3#.jg6jt0f6v http://tech.co/artificial-intelligence-

personalities-2015-08