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Slide 2 Tutorial: Business Academy Topic: Marketing research Prepared by : Ing. Adla Hrabcov Projekt Anglicky v odbornch pedmtech, CZ.1.07/1.3.09/04.0002 je spolufinancovn Evropskm socilnm fondem a sttnm rozpotem esk republiky. Slide 3 Presents activities by means of which factory (or other authorised organisation) gains information about the basic characteristics of a particular market. METHODS OF GAINING INFORMATION PRIMARY -Questionings -Watching -Panel -Experiment SECONDARY -Internal -External Slide 4 Questionings = information acquisition based on the direct or indirect contact with the respondent (interviewed). The base lies in communication between the researcher (interviewer) and the interviewed. This communication can be either direct or indirect. Slide 5