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BURDA Praha, spol. s r.o., Přemyslovská 2845/43 Praha 3 • Tel. +420 221 581 111 • Fax +420 221 589 368 • Zapsaná v obchodním rejstříku Městským soudem v Praze, spisová značka C 1405 • IČ 15273598 • DIČ CZ15273598 • Člen holdingu Hubert Burda Media • www.burda.cz Branding Standard specifications: • Measurements: o Height above the site: 150 px o Total height: 1 200 px o Total width: 1 700 px o Recommended width within which the logos and lettering shall be placed on the sides: 150 px o Cutout width: § 960 px: apetitonline.cz, poslirecept.cz § 990 px: svetzeny.cz, chip.cz § 1 000 px: marianne.cz, joyonline.cz, burdastyle.cz, marieclaire.cz • Data size (max.): 150 kB • URL shall be provided. • Notice: o To ensure proper display on mobile devices, back-up megaboard creative shall be provided – see the relevant specifications. o Branding is not available on elle.cz, we recommend to use the megaboard instead. Static creative: • JPG, PNG • Additionally, based on the preceding agreement, branding might be modified as follows (the availability shall be agreed upon in advance): o Sticky Branding – when scrolling down the content, the side parts of the branding are sticked on their position and thus remain in the user`s view, only the content and the top-middle part are moved. In case of this modification the maximum height of the creative shall not exceed 550 px. o Interactive branding – branding composed of two different creatives that change by user`s mouseover. The interactivity is done automatically by the ad server, only two static creatives shall be provided.
