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HoganFit™ Pro ManualPersonal Bag Mapping Analysis

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“Hogan had no weakness throughout the bag.” -Dan Jenkins

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WELCOME to HoganFit™ Pro.

Ben Hogan Golf is committed to giving our Trade Partners the tools they need to be successful. In today’s golf equipment environment, that means giving golfers more of what they are looking for – knowledge and smart choices.

The HoganFit™ process has proven to build golfer engagement and stimulate an intelligent dialog about how their set of irons and wedges should be configured. It is a powerful tool to help golf professionals address the confusion about ‘modern’ club specifications.

HoganFit™ Pro is YOUR tool for golf club success.

HoganFit™ Pro is your own co-branded version of the HoganFit™ experience. It gives you the most powerful lead generation tool in the industry.

No longer do you have to hope a company’s tour program and advertising budget will drive customers to your door. By sharing the HoganFit™ experience with your golfers, you will create engaged conversations that lead to earning their trust when it comes to golf equipment purchasing.

This manual gives you step-by-step instructions on how to set up your own HoganFit™ Pro marketing platform and how to use it to increase your business.

HoganFit™ Pro for YOUR golfers.

Once you take the few minutes to set up your own branded HoganFit™ Pro platform, you can send invitations to your golf-ers to experience this proven engagement tool. Send emails. Put your HoganFit™ URL address on the back of yourBen Hogan collateral materials. Put your URL on your business cards. There are numerous ways to offer it to your golfers. Get creative and be successful.

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Trade Partner Registration Page

Your own HoganFit™ Pro marketing platform begins with a simple Registration Page. Please give special attention to the“Notification Email” section. This is your staff member who will “own” the HoganFit™ Pro process. They will receive an email each time one of your golfers completes the HoganFit™ Pro analysis, so they should be thoroughly trained on Ben Hogan products, eager to reach out to each golfer and invite them in for a demo and/or fitting.

IMPORTANT: Upon completion a member of our team will send you an email confirmation which includes your user name, password, and unique URL to send to your customers.

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Welcome to HoganFit™ Pro - CUSTOMER VIEW

This is the opening page where your golfers will land and is branded for your business.

The golfer will be able to engage in HoganFit™ or if they have previously created a profile on www.BenHoganGolf.com, they will be able to retrieve their prescription.

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About You

The About You section collects information to help you better understand your golfers current golf game.

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Your Bag

The Your Bag section takes a deeper look into your golfer’s bag and collects the information we need to fully analyze their set make-up.

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Your Game

The Your Game section collects the subjective information needed to complete the HoganFit™ Pro bag mapping and set make-up analysis.

If you are equipped with a launch monitor, you can add a range session to verify these yardages and engage in a conversation with your golfer.

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Your Personal Bag Mapping Analysis

This first output page presents a clear analysis of your golfer’s current bag make-up and identifies where problems in your golfer’s current gapping likely occur. This information gives the insight you need to initiate dialogue about how you andBen Hogan Golf can help them improve their precision.

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HoganFit™ Pro Manual

Your Ben Hogan Solutions

Here we reveal to your golfer several possible Ben Hogan solutions to the problems identified.

1. The TK wedge solution presents several options for precisely blending the TK wedges to the golfer’s current set of irons.

2. The FT. WORTH iron solution shows how a precisely matched set of FT. WORTH irons can re-align the lofts to yield fewer longer clubs and more scoring irons.

You will receive an email notification for every golfer who completes the HoganFit™ Pro experience. The golfer has the option on this page to click “Submit to My Professional” which identifies the most serious prospects for new Hogan irons or wedges. They also have the option to print their prescription to bring in to your business for discussion.

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ADMIN Login Page

Once your HoganFit™ Pro platform is set up, this is your dashboard. Your secure user name and password will allow you to see who has taken the HoganFit™ analysis, pull their output for conversation and conduct a number of other functions. We will continue to add to this platform as we build our business relationship.

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Your HoganFit™ Pro Dashboard - “Customers” Tab

After logging in, you’ll see the HoganFit™ Pro Dashboard. It has two primary sections and will default to the “Customers” screen.

This is where you can quickly see the names of all your golfers who have completed the HoganFit™ analysis, along with the date and time of their engagement. At the right, you have the option to “View” each profile so you can see the same output your golfer was shown. You can print these to have handy when your golfers come in for their demo or fitting.

IMPORTANT: The golfer profiles in your HoganFit™ Pro dashboard are exclusively yours. Ben Hogan Golf will not use these profiles or any of their data other than for analytical purposes. Neither these email addresses or the date will be shared with any third parties.

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Your HoganFit™ Pro Dashboard - “Media” Tab

This Media section is where your marketing tools are provided. You’ll find email templates, poster templates, logos, and otherdownloadable files to optimize the deployment and effectiveness of your HoganFit™ Pro.

Personal Bag Mapping AnalysisHoganFit™ Pro Manual

If you have suggestions for additional items you would like available, please contact Frank Walley at 817-576-8613 or FrankW@BenHoganGolf.com.