INSIGHT

People do stuff and boast about it on social media with their own hashtags.

LET‘S USE THEM.

KEY POINTS Social media boasting Watching streams and YouTube Hunting achievements (games) Worshipping INFLUENCERS

PHOTOS, HASTHTAGS AND ACTIVITIES ALREADY EXIST, BUT THEY LACK PURPOSE.

#jimzdrave 9528 #beham 3299

#relax 44 mil. #rawfood 1,5 mil.

#chillujeme 4092 #fitness 10 mil.

#stokujemevonku #healthy 8 mil.

MECHANISM CONNECT & COLLECT

OUR APP

BEHAVIOUROTHER

PROFILES…

E-MAIL

SPORTSAPPS

AUDIENCETOUCHPOINTS

Source of insightand information.

Some accessible evenwithout permission.

AUTOMATICALLY COLLECT SELECTED DATA

Use their content for ourpurposes and to give them

benefits.

PART OF LIFE

APP PROFILE

Main CATHEGORIES + progress bar

SPORT – FOOD – HEALTH – RELAX

LINKED to social media profiles

Tagged Instagram/Facebook/Twitterphotos & activities (automatic feed)

Earned BADGES (for boasting)

PROGRESS towards next badge

Activity check buttons(personalised by age, sex…)

Jirka K. 8600

67%86% 0/1

DRINK WATER! SLEPT 8 HRS.

BALLS CHECKEDGIRLFRIEND‘S

BREASTS

VISIT DOCTOR VACATION

6 MONTHS

MONTHLY

DAILY

desktop + mobile

SYNERGYCAMPAIGN FEEDS ITSELF, GOALS ARE ACHIEVED AS BYPRODUCT

OUR APP

BEHAVIOUROTHER

PROFILES…

E-MAIL

SPORTSAPPS

Participantsinfluence friends.

AUDIENCETOUCHPOINTS

MOTIVATION

Printed photos withfriends from Instagram

VIRTUAL AND REAL REWARDS & BENEFITS.We can‘t speak about care without providing some.

Merch for opinion leadersand participants

Spotlights of top participants in media

Cooperation bonus points Event bonus points

1+1=3 +500AND MUCHMORE…

APP ACTIVATIONMost natural medium for our entertainment-orientedaudience. Based on KEY INSIGHTS.

FITNESS BOYS • RUNNING GIRLS • BIOHACKERS • LIFESTYLE/TRENDSETTERS

FATTY PILLOW EVA DVOŘÁČKOVÁ JIRKA KRÁL

ACHIEVING GOALS CONNECT & COMPETE

COMPETITION & INVOLVEMENT: COLLECTING POINTS AND BADGES

LEVERAGING INFLUENCERS:YOUTUBERS AND STREAMERS PROMOTE

USING MEDIA: SOCIAL MEDIA AS A BASE TO BUILD EXPERIENCE

USING MEDIA AGAIN: MAGAZINES FEATURE SUCCESSFUL PARTICIPANTS

GOALS ARE ALREADY ACHIEVED. WE JUST NEED GIVE THEM PURPOSE.

TIMING

YOUTUBERS‘ SUPPORT

APPLICATION DEVELOPMENT

Launch: World Heart DayDuration: following years

new badges more functions regular events & offline activities awarding top participants

BUDGET ZERO EXPENSES – BARTER

MEDIA SUPPORT

MEDIA ARTICLES

NEW HASHTAG

THIS PROJECT HAS BALLS.

WHY CHANGE WHAT‘S AWESOME?

„KEEP TOUCHING YOURSELF,NO MATTER THE TOPIC.“

1/1

IT‘S EASY & REAL

VISIT DOCTOR:BADGE UNLOCKED