香港雨傘運動的眾聲喧嘩： 探討 Twitter 社群的多語系貼文 鄭宇君、陳百齡 《傳播與社會學刊》，（總）第 41 期（2017）：81–117 研究論文 摘要 在 2014 年 9 月爆發的香港雨傘運動當中，社交媒體無疑扮演了重 要的角色，本研究以 Twitter 為資料收集平台，收集了香港雨傘運動 自 2014 年 8 月到 12 月共 160 萬筆推文資料，透過鉅量資料分析取徑， 探討不同語言的 Twitter 用戶對於香港雨傘運動的討論，進一步比較 Twitter 上的繁體中文社群、廣東話社群、英語社群、簡體中文社群對 於此一事件的關注情況與傳播模式差異。 本研究發現，Twitter 英語社群的關注集中在雨傘運動的開始與結 束，參與形式主要透過轉推（retweet）國際媒體帳號的貼文；Twitter 上 的本地社群（繁體中文與廣東話社群）的參與較為持續，許多人都有自 己的話想說，像是表達意見、張貼連結或照片，他們展現了網絡化運 動中參與者的自主性；此外，Twitter 的跨語言或跨地域用戶是不同社 會網絡之間的橋樑，無論是使用多重語言的用戶，或是住在香港的外 鄭宇君（通訊作者），台灣玄奘大學大眾傳播學系副教授。研究興趣：社交媒 體與大數據、資料新聞學、災難傳播、政治傳播。電郵：[email protected]陳百齡，台灣政治大學傳播學院新聞學系教授。研究興趣：災難傳播、資料新 聞學。電郵：[email protected]論文投稿日期：2016 年 3 月 28 日。論文接受日期：2016 年 12 月 28 日。 Copyrighted material of: School of Journalism and Communication, The Chinese University of Hong Kong; School of Communication, Hong Kong Baptist University (2017). Published by: The Chinese University Press. ALL RIGHTS RESERVED. 中文大學出版社：具有版權的資料
Copyrighted material of: School of Journalism and Communication, The Chinese University of Hong Kong;School of Communication, Hong Kong Baptist University (2017). Published by: The Chinese University Press.ALL RIGHTS RESERVED.
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《傳播與社會學刊》，（總）第41期（2017）
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籍人士，他們的個人社交網絡上有著來自不同國家的人際網絡，因此
能夠第一時間將運動現場的狀況透過人際網絡轉遞出去，有助於全球
社交媒體中的訊息擴散。
關鍵詞：社交媒體、雨傘運動、多重語言使用、社會運動、Twitter
Copyrighted material of: School of Journalism and Communication, The Chinese University of Hong Kong;School of Communication, Hong Kong Baptist University (2017). Published by: The Chinese University Press.ALL RIGHTS RESERVED.
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Yu-Chung CHENG (Associate Professor). Department of Mass Communication, Hsuan Chuang University, Taiwan. Research interests: social media and big data, data journalism, disaster communication, political communication.Pai-Lin CHEN (Professor). Department of Journalism, College of Communication, National Chengchi University, Taiwan. Research interests: disaster communication, data journalism.
Communication & Society, 41 (2017), 81–117
Research Article
Heteroglossia in Social Media during the Hong Kong Umbrella Movement: Exploring Multi-language Tweets
Yu-Chung CHENG, Pai-Lin CHEN
Abstract
In 2014, the Umbrella Movement in Hong Kong arose from the protests of
student activists against the implementation of the new electoral system, which
evolved into civil disobedience. Similar to the Sunflower Movement in Taiwan
a few months earlier, the Chinese factor influenced the Umbrella Movement,
which drew the attention of Taiwanese and Chinese communities overseas.
Through the coverage by Western media, global citizens became aware of the
Umbrella Movement, which Time Magazine deemed the most important global
event of 2014. We analyzed 1.6 million tweets about the Umbrella Movement,
which were posted on the social media platform Twitter between August and
December 2014. We aimed to compare the discussions of this movement by
Twitter users in different language communities in order to characterize the
differences in the modes of communication among the Hong Kong community,
the English-speaking community, and the Chinese community. This study
yielded two main findings. First, the foci of attention to the Umbrella
Copyrighted material of: School of Journalism and Communication, The Chinese University of Hong Kong;School of Communication, Hong Kong Baptist University (2017). Published by: The Chinese University Press.ALL RIGHTS RESERVED.
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Communication & Society, 41 (2017)
Movement in the foreign (English-speaking) community occurred mainly at the
beginning and the end of the protest. Most English-speaking users participated
by retweeting the posts in international media. In contrast, the local
community’s participation was continuous. Furthermore, many local users
created original content, such as personal comments, hyperlinks, and
photographs, which were indicated the participants’ autonomy in this networked
movement. Second, multi-language users acted as bridges in the social
networks. Because these users were connected to people in different countries,
the posts on their personal networks were disseminated worldwide through
social media.
Keywords: social media, Umbrella Movement, Twitter, multi-language, social
movement, civil disobedience
Citation of this article: Cheng, Y.-C. & Chen, P.-L. (2017). Heteroglossia in
social media during the Hong Kong Umbrella Movement: Exploring multi-
language tweets. Communication & Society, 41, 81–117.
Copyrighted material of: School of Journalism and Communication, The Chinese University of Hong Kong;School of Communication, Hong Kong Baptist University (2017). Published by: The Chinese University Press.ALL RIGHTS RESERVED.
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