Invisible technologies and context inside and around us

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There was a great development in smart mobile devices (smartphones, tablets) market

share in recent 8 years.

59%Smartphone penetration in

the Czech Republic

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Source: T-Mobile [1]

Smartphone OS distributionAndroid: 71%, Symbian: 14%, iOS: 9%, Windows Phone: 5%, Blackberry: 1%

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51%Smartphone penetration in

the Czech Republic without Symbian

Source: T-Mobile [1]

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Tag cloud representing a number of apps in various categories.

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Little smartphone companions begin to show up.

Warable technology - smart watch, smart glass, fitness wearables, …

Smartphone 1.0Today. A personal portable

application center.

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Smartphone 2.0Personal assistant who understands people.

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Shows the public transport timetable and offers the right ticket automatically.

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Shows the public transport timetable and offers the right ticket automatically.

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Smartphone can show everything automatically, without any necessary user interaction, based on context.

Tells you rich stories about the art pieces at the gallery or museum.

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Shows a boarding pass at the right moment at the airport. Helps you find a way to a terminal quicker.

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Makes waiting at the bank or telco branch more pleasant by telling you when it’s your turn and who will take care of you.

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Helps you find a shop faster at the mall and reminds you discounts you are entitled to.

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?@Lime_Company

Context

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Context-awareapplications

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Context

People

Devices

World around

Inner context

External context

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}Identity, religion, culture, feelings, health, …

Location, weather, situation (“at doctors”, “in car”, …)

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+ Experience

Measurement

= Action

+ Knowledge base

+ Deduction

Cont

ext-a

ware

app

licat

ions

Context

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+ Experience Context

Measurement

= Action

+ Knowledge base

+ Deduction

Practical context-awareness today.

Cont

ext-a

ware

app

licat

ions

Technology

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iBeacon advertisement (UUID,major,minor)

Web services (RESTful API)

3rd party API

CMS System (HTML)

3rd party API

Architecture of iBeacon deployment.

Exampleswith iBeacon

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Coca Cola, Delhaize, MyShopi [2] Discount voucher delivered at the parking lot and in the shopping centre.

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Virgin Atlantic [3] iBeacon shows a “boarding pass” at the airport in due course using Passbook on iOS.

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Rubens House [4]

Interactive guide in the gallery dedicated to the pieces of work of Paul Rubens.

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Nivea Brasil [5] iBeacon distributed with a magazine helps parents monitor distance of their kids.

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City of Antibes with SAP [6] iBeacon delivers a piece of a city history from WW1 era when users approach a monument.

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Art Traffic at the Louvre [7]

Scientists from MIT monitored visitors’ movement in Louvre with iBeacon network.

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OBI Czech Republic [8]The biggest “do it yourself” retailer uses iBeacons for in store navigation and collecting data about customers.

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Kotva shopping mall [9] Kotva sopping mall (Prague) uses iBeacon technology to deliver context-aware marketing messages.

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Brixton Pound app [10] Stores in Brixton use iBeacons to encourage people to pay with a local community currency (Brixton Pound).

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Thank you. :)

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#ibeacon #ios #android #mobile #IoT #smartwatch #bluetooth #ble#apple #estimote #wearables #applewatch

[1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014http://www.t-mobile.cz/dcpublic/Reklama-Data_uzivatelu_internetu_Q4_2014.pdf

[2] Belgian beacon pilot in the supermarket - Coca-Cola Enterprises - Delhaize - BD myShopi project - 2014http://www.slideshare.net/myShopi/belgian-beacon-pilot-in-the-supermarket-cocacola-enterprises-delhaize-bd-myshopi-project-2014

[3] Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeaconhttp://appleinsider.com/articles/14/05/02/virgin-atlantic-unveils- new-airport-terminal-experience-powered-by-apples-ibeacon

[4] Case Movie: Rubens House iBeaconhttps://www.youtube.com/watch?v=q8QfRYUmIsI

[5] Case study: Nivea Brasilhttp://www.fosbury.co/case-study/nivea

[6] SAP Develops App With French City of Antibes to Commemorate First World Warhttp://www.cantechletter.com/2014/11/sap-develops-app-with-french-city-of-antibes-to-commemorate-first-world-war/

[7] Art Traffic at the Louvrehttp://senseable.mit.edu/louvre/

[8] iBeacon má za sebou komerční premiéru v ČRhttp://apemobile.cz/i-beacon-ma-za-sebou-komercni-premieru-v-cr/

[9] OD Kotva testuje technologii iBeaconhttp://www.chip.cz/novinky/od-kotva-testuje-technologii-ibeacon/

[10] iBeacon is set to change the way Londoners shop. Here is why.http://venturebeat.com/2014/06/24/ibeacon-is-set-to-change-the-way-londoners-shop-heres-why/