event recap

aboutThe fest iva l ’s concept entails the creation of a great urban picnic which will is flanked, on the one hand, by concerts by promising music ensembles from around the city and, on the other, by films, feature and short ones, shown at the specially designed open-air movie theater.

the placeIn the mid-2nd c A.D., the Roman Forum complex (total area surface: 20,000 sq m), in the heart of the city, was the administrative, economic, and cultural hub of Thessaloniki under the Romans.It comprised a cluster of public spaces and buildings which were structured using a uniform architectural concept. All edifices spread around a central square.

Roman Agora opened its gates to the Pic Nic Urban Festival’ s attendants for the 4th consecutive year. More than 5.000 visitors went for an urban picnic and had the chance to enjoy three days full of music and great films/

PicNic Urban Festival 2015

The events shows an remarkable and sustainable growth over the last four years; it has attracted more than 13.000 visitors the last four editions.

the audience

10%

50%

40%

MEN WOMEN CHILDREN

20132012 2014 2015

21002900 3800

5000

MORE THAN 5.000 VISITORS

music

Joey

Zak Stefanou

The Dreamers

Tsalapetinoi

Reggetiko Project

Iliodromio

#day 1

#day 2

#day 3

short films

Dinner for few

VoltaProsefhi

Eviva

Treis avgoulieres paraligo tesseris

#day 2

#day 1

#day 3Short films were part of Drama’s International

Short Film Festival program

movies

Amelie

Life Aquatic with

Steve Zissou

Bekas

#day 1

#day 2

#day 3

#day 2

#day 1

#day 3

#communication

PicNic Urban Festival 2015

More than 1.000 posters and billboards were placed in Thessaloniki’s POI’s.

billboards

PicNic Urban Festival 2015

The official website of the event, urbanpicnic.gr, contained the event’s program along with bios of the artists and useful information for the visitors

website

PicNic Urban Festival 2015

Facebook and Instagram went on fire during the event.

social media

PicNic Urban Festival 2015

Our teaser videos went viral! Watch them by pressing the “play” button.

viral videos

PicNic Urban Festival 2015

Our promo message appeared on the street for 14 days on Public Transportation Company’s “Smart” Bus stops reaching thousand of citizens.

στο δρόµο

#numbers

analytics & insights

www.urbanpicnic.gr

4’ avg time on site

Page ViewsUnique Visitors

60.000 VIEWS

PEOPLE ENGAGED

60 Posts15 Videos150 Photos

214.000 PEOPLE REACHED

19.000 PEOPLE INTERACTED

ENGAGEMENT

RATE 9%

2000 NEW FOLLOWERS !

analytics & insights

People Reached

#exposure

#έντυπα

PicNic Urban Festival 2015

Several local and national circulated press wrote about the PicNic Urban Festival.

Pressτα νεα

εφηµερίδα των συντακτών

Μακεδονία

Ελεύθερος Τύπος

#έντυπα

PicNic Urban Festival 2015

Along with the traditional press, the biggest and most recognizable digital press covered the PicNic Urban Festival

digital

#LIFO

#in.gr

#τύπος Θεσσαλονίκης

#Έθνος

#real.gr

#moments

#moments

#moments

#moments

#moments

#moments

#Sponsors

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