Promo campaign evaluation(by newies)Fall RCTM 2012

Number of respondents

• Brno 29/31

• České Budějovice 9/9

• ČZU Praha 19/33

• Hradec Králové 13/15

• Karviná 15/23

• Olomouc 18/20

• Ostrava 11/23

• Plzeň 14/17

• Praha 33/48

• Zlín 22/29

• Altogether 183/248

* 248 = current # of newies in Oct

31

BRNO29/31 = 94%

BRNO

BRNO

BRNO

BRNO

BRNOWhat changes of promo campaign / materials would you suggest?

• More promo materials,

especially at ESF MU!!!

(mentioned many many

times)

• Concrete information

about what members do

• „new cool idea“

• More „live“ promotion

• Be more visible at VUT –

nobody knows about @ there

• Focus on media partnerships

• More presentations at schools

• No changes, I liked it ;)

• Original answers in czech / slovak:

https://docs.google.com/a/aiesec.cz/

spreadsheet/ccc?

key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGx

DNURodkV0ZUE#gid=1

ČESKÉ BUDĚJOVICE9/9 = 100%

ČESKÉ BUDĚJOVICE

ČESKÉ BUDĚJOVICE

ČESKÉ BUDĚJOVICE

ČESKÉ BUDĚJOVICELeaflets and posters were visible and well

placed

ČESKÉ BUDĚJOVICEWhat changes of promo campaign / materials would you suggest?

• Be more visible – notice boards at better places, use more promo materials (also in dormitories and student cafeteria), do more roadshows,…

• Deliver not only the information, but also fun• No changes, I liked it• THUMBS UP ;) (2x)

• Original answers in czech / slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=2

ČZU PRAHA19/33 = 58%

ČZU PRAHA

ČZU PRAHA

ČZU PRAHA

ČZU PRAHA

ČZU PRAHAWhat changes of promo campaign / materials would you suggest?

• Be more visible!!!• Posters and leaflets at better places in the campus• More noticeable posters• Use more „natural „ photos for the promo materials• Have an @ stand• Improve messages on the posters (some things

repeated many times

• Original answers in czech / slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?

key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=3

HRADEC KRÁLOVÉ

13/15 = 87%

HRADEC KRÁLOVÉ

HRADEC KRÁLOVÉ

HRADEC KRÁLOVÉ

HRADEC KRÁLOVÉ

HRADEC KRÁLOVÉWhat changes of promo campaign / materials would you suggest?

• Involve more „old“ @ members + sharing how they exercised their experience in their jobs

• Bring leaflets to class pres. • Longer class presentations

+ explain there what members concretely do (not just general info about @)

• Add more information• Broaden the promo

campaign

• Promote the name of @ more in the campaign itself

• Emphasize the DDL for sending the AF

• Choose concrete motif which would be associated with @ (apple = Career Days)

• Original answers in czech / slovak:

https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=4

KARVINÁ15/23 = 65%

KARVINÁ

KARVINÁ

KARVINÁ

KARVINÁ

KARVINÁWhat changes of promo campaign / materials would you suggest?

• Promo materials at more

visible and various places

• Use bolder (odvážnější)

design

• More promotion at

Prvákoviny

• Promotion at university

web and facebook

Something for our ego ;)• The promotion was

irresistible =)• No changes, it was perfect

the way it was• No changes, it was great /

super / I liked it

Original answers in czech / slovak:

https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=5

OLOMOUC18/20 = 90%

OLOMOUC

OLOMOUC

OLOMOUC

OLOMOUC

OLOMOUCWhat changes of promo campaign / materials would you suggest?

• Promo materials at more visible places, bigger posters, special @ notice boars

• Less aggressive campaign• Cooperation with UNI in terms

of promotion @ at university events and promo materials for potential new students

• Presentation at events organized by city

• More videos • Stories of successful people

who were in @

• More colorful and vivid promo materials

• Info at web pages more clear, easier for orientation

• Posters with clear message what is the membership about

• Better description of what @ is• Use spots – bigger infuence

then leaflets

Original answers in czech / slovak:• https://docs.google.com/a/aiesec.cz/

spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=6

OSTRAVA11/23 = 48%

OSTRAVA

OSTRAVA

OSTRAVA

OSTRAVA

OSTRAVAWhat changes of promo campaign / materials would you suggest?

• Bigger contact with students

(talk to them at corridors, …)

• Better graphics and messages

on leaflets

• More events as „Jak přežít

prvák“

• Do class presentations

• Some posters too formal

• More noticeable design,

bigger and more colorful

posters

• More information on posters

and leaflets

• Quantity

Original answers in czech/slovak:

https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=7

PLZEŇ14/17 = 82%

PLZEŇ

PLZEŇ

PLZEŇ

PLZEŇ

PLZEŇWhat changes of promo campaign / materials would you suggest?

• Get promo materials closer to the target group

• Organize bigger promo events to draw attention

• Have promo materials at other places then just in the university buildings

• Deliver more clear message about what @ does during the class presentations

• Campaign was „amazingly non-aggressive“ =)

• Campaign was really well-done ;)

Original answers in czech / slovak:

https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=8

PRAHA33/48 = 69%

PRAHA

PRAHA

PRAHA

PRAHA

PRAHAWhat changes of promo campaign / materials would you suggest?

• More videos (esp. with internationals)

• Be more visible• Stronger physical promo• More massive promotion• Promo materials which

say more about @• Stronger promo on FB

before DDL• More colorful and brighter

promo materials

• Unity of promo materials (so everybody can match the poster / leaflet with @)

• Bigger leaflets • No changes – good idea,

well-realized ;)

Original answers in czech / slovak:

https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=9

ZLÍN22/29 = 76%

ZLÍN

ZLÍN

ZLÍN

ZLÍN

ZLÍNWhat changes of promo campaign / materials would you suggest?

• Promo campaign more visible at FMK

• Graphic and design of higher quality

• More information at leaflets• Promotion at high schools• More promotion and promo

materials• Direct contact with students• Information about what @

does

• More versions of promo materials

• Something more crazy =)• Posters were too

profesional• More interesting class

presentations

Original answers in czech / slovak:

https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=10

CZECH REPUBLIC183/248 = 74%

LCs Participation

CZECH REPUBLIC

CZECH REPUBLIC

CZECH REPUBLIC

CZECH REPUBLIC

Overall points for improvement • More information + concrete info about what members do on the

posters• Improve messages on the posters (some things repeated many times • More noticeable posters, more colorful and vivid promo materials• Use more „natural „ photos for the promo materials• Involve more „old“ @ members + sharing how they exercised their

experience in their jobs, Use stories of successful people who were in @• Broaden the promo campaign, use more videos …• Promote the name of @ more in the campaign itself• Choose concrete motif which would be associated with @ (apple = CD)• Use bolder (odvážnější) design , bigger leaflets (got lost among the

others)• Better graphics (higher quality) and messages on leaflets• Unity of promo materials (so everybody can match the poster with @)• More versions of promo materials (more than 2)• Posters were too profesional / formal

HOPE YOU ENJOYED THIS AS MUCH AS I DID! =D

LUCY ;)