1. ONLINE MARKETINGOV KAMPA PRAHY NA SOCILNCH STCH A INTERNETU
V LETECH 2014 - 2016 1
2. KREATIVN MYLENKA 2 Uivatel na internetu vyhledvaj u konkrtn
msta, do kterch by rdi vycestovali. V tomto moment je musme zskat
na svou stranu. Ukeme vm, e Praha je lep msto ne to, kam se
chystte. A u je to vchod, nebo zpad. Praha je nejlep, protoe pin
vechno, co hledte. INSIGHT IDEA
3. EAST OR WEST PRAGUE IS BEST 3
4. 4 Praha je ideln msto, kter spln vechna oekvn svch nvtvnk. A
u picestuj za skvlou architekturou, romantickmi zitky, sportem,
kulturou, gastronomi nebo vhodnmi nkupy, v Praze najdou vdy to
nejlep. Praha doke pln uspokojit vechny clov skupiny od mladch po
seniory nebo ty, kte sem pijeli za konkrtnm clem. Kamkoliv se v
Evrop vydte, zjistte, e Praha zstv tou nejlep volbou. Srovnn s
jinmi msty vychz pro Prahu vdy nejlpe: Berlin or Tallinn. Prague is
in. Madrid or Budapest. Prague is the best. EAST OR WEST PRAGUE IS
BEST
5. 5
6. 6
7. 7
8. 8 EAST OR WEST, PRAGUE IS BEST Fungujc een pro jednotliv
sekundrn clov skupiny: Gay (GLBT) Ballet or Pride. Prague is right.
Svatby Limousine or Carriage. Prague is for marriage. Festivaly
Black or White. Prague is right. Wellness Massage or Peace of Mind.
Prague is kind. Filmov tby Sound or Light. Prague is bright. koln
skupiny Culture or Fun. Prague is the one. Studenti Static or in
the motion. Prague is emotion. Business Sport or rest. Prague is
the best.
9. Prbh kampan
10. EAST OR WEST, PRAGUE IS BEST
11. EAST OR WEST, PRAGUE IS BEST Kampaov Landing page
Ambasadorsk obsah Sprva socilnch st: Facebook, Twitter, YouTube,
Instagram, Pinterest Interaktivn video prezentace Prvn bannerov
kampa MyTrip Webov microsite a mobiln aplikace Jazykov mutace vide
Druh vlna bannerov kampan REALIZOVAN FZE PIPRAVOVAN FZE
12. EAST OR WEST, PRAGUE IS BEST
13. LANDING PAGE AMBASADOI Nhled tzv. Landing page, na kterou
vedeme vechny uivatele z YouTube a mediln kampan. Strnka poskytuje
informace nejen o Praze samotn, ale pedevm detail a pbh jednotlivch
ambasador. http://www.prague.eu/en/east-or-west
14. BANNERY LOKLN CLEN Ukzka banner pro mediln podporu kampan v
rznch formtech a jednotlivch jazykovch mutacch.
21. SOCILN ST NEJSPNJ PSPVKY 29.11., 2014 | 16:45:01 UTC The
Christmas tree in Old Town Square is lit! Come to the
#christmasmarkets to buy gifts, hot wine, and... Lb se 12 476
Komente 177 Sdlen 943 Zsah 235 776 3.10., 2014 | 15:15:00 UTC Watch
this stunning time lapse video of Prague. Do you recognize all
these views? http://vimeo.com/79115646 Lb se 132 Komente 10 Sdlen 1
057 Zsah (organick) 2 628 9.12., 2014 | 16:15:00 UTC We leave
something of ourselves behind when we leave a place, we stay there,
even though we go away.... Lb se 1 526 Komente 27 Sdlen 129 Zsah 36
528 24.11., 2014 | 16:50:02 UTC Do you recognize all the places
depicted in these beautiful watercolor paintings by Takmaj | Maja
Wroska... Lb se 861 Komente 15 Sdlen 101 Zsah 45 872
22. PIPRAVUJEME MyTrip Abychom turistm Prahy poskytli maximln
komfort v rmci dostupnosti aktulnch informac, pipravujeme webovou a
mobiln aplikaci. Nvtvnci si budou moci nastavit msta, kter chtj
navtvit v Praze na zklad svch preferenc a zjm. Benefity: Vyhledvn
trasy v rmci msta Prahy Snadn pstup k praktickm informacm o
turistickch mstech Zobrazovn mapy MHD Nabdka partner, akc a slev
Pedpipraven itiner z webov aplikace bude vygenerovn ve formtu PDF
nebo v zobrazen pro mobiln telefony.
23. PIPRAVUJEME MyTrip
24. PIPRAVUJEME 2. vlna bannerov kampan Na zklad dat, kter
zskme z aplikace MyTrip, zjistme pesn jak msta nvtvnci navtvili a
dokeme zaclit formou re-marketingu. Benefity Optovn osloven nvtvnk,
kte Prahu ji navtvili Monost nabdnut mst na zklad preferenc Zskn
novch nvtvnk