Apple’s Strategy

Laura Kim, Savannah Kuang, Shannon Plant, Gabriella Ramirez

BUMT 3720 Management Strategy

September 21st, 2015

Sleek, Sophisticated, and minimal design aesthetic

Unconventional marketing ( simple) understated

Does not charge for product placement in movies

Immense competition from the Samsung Galaxy and Windows phone

Current Strategy

Economic Factors

Some leading indicators for Apple are the stock market in general, manufacturing activity, inventory levels, and retail sales.

Apple’s stock is forecasted at a 13.36% return

Some lagging indicators are changes in GDP and income and wages.

According to Bureau of Economic Analysis, for GDP there was a slight decrease the second quarter.

Broad Differentiation strategy

Apple product is aspirational

Best Practices

Siri voice over

Handicapped

New Strategy

The T.V comes in 3 standard sizes and colors. It comes in 45”, 65”. and 75”

The colors available are as follows: black, gold, and silver.

The prices are as follows: $1000, $2000, and $3000.we want to maintain strategic and competitive; therefore the monitor and T.V come as a set and is offered at a great price, as well as all of the apps are included in the price.

Socially Responsible (CSR)

We want to change the way society thinks and believes.

Small companies all over the world exist because they want to make a change

Apple has the capacity to do just that, with being over $700 Billion

5% added bonus onto their salary each year

Brochure Design In Each Packaging