Conference PefNet in CZ

Jana Stávková (ed.)

PEFnet 2014Abstracts

Brno, November 20, 2014

European scientific conferenceof doctoral students

European scientific conference PEFnet 2014 was organizedby the Faculty of Business and Economics, Mendel University in Brno,as the 18th doctoral conference.

Conference organization

Doc. Ing. Arnošt Motyčka, CSc., dean of FBEProf. Ing. Jana Stávková, CSc., vice-dean of FBE

Programme committee

Prof. Ing. Jana Stávková, CSc.Doc. Ing. Svatopluk Kapounek, Ph.D.Doc. Ing. František Dařena, Ph.D.Mgr. Ing. Naďa Birčiaková

© Mendel University in Brno, 2014ISBN 978-80-7509-152-9

Contents

SESSION BUSINESS ECONOMICSBédiová, M. Price for Ski Lift Tickets and Quality of Ski Resorts . . . . . . . 9Bieliková, T. Corporate Bankruptcy and its Macroeconomic Determinants . . . 10Braitinger, M. M. The “Wear” of Machinery and Equipment as a Decision Cri-

terion for Investment . . . . . . . . . . . . . . . . . . . . . . . . . . 11Číková, E. Business Success: Organic Farms in the Czech Republic . . . . . . . 12Drexler, D., Van Wichelen, S., Souček, M. Research Methods to Identify the

Effects of Dairy Product Labels on Consumer Behavior . . . . . . . . . . 13Elmrabet, M. M. Customer Perception of Libyan Hotel Services . . . . . . . . 14Elmrabet, M. M. Main Issues of Libyan Hotel Management . . . . . . . . . 15Ficová, A., Sipko, J. The Impact of Debt Crisis on Performance of Firms in Slo-

vakia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Grmelová, Z., Habáňová, M., Riederová, S., Pinková, P. Determinants of

Capital Structure: A Case of Czech Manufacturing Industry . . . . . . . 17Hürter, M. Critical View on the New Leadership Model . . . . . . . . . . . . 18Janiš, V. Benchmarking of Competitors’ Products in E-commerce . . . . . . . . 19Ježovičová, K., Netopil, T., Turčínková, J. Dopytové podmienky v odvetvovom

prostredí spracovania ovčích produktov na Slovensku . . . . . . . . . . . 20Jungwirthová, L. Potenciál využití sociálních médií v sektoru zdravotnictví . . 21Kokrdová, R. Zobrazení nejistoty spojené s uzavřenými leasingovými smlouvami

ve finančním výkaznictví nájemce / Consideration of Uncertainty Associatedwith the Lease Contracts in Lessee’s Financial Reporting . . . . . . . . . . 22

Litzman, M., Kouba, L. Employment Structure Shifts Caused by the Law Envi-ronment: Theoretical Model . . . . . . . . . . . . . . . . . . . . . . . 23

Man, P., Vyklický, M., Heidu, R. F. Analysis of Selected Variables Influencingthe Tender Prices in the Czech Public Procurement . . . . . . . . . . . . 24

Mitáček, R. Alternative Use of Discriminant Analysis: Odds Betting Case . . . 25Momot, T., Vashchenko, O., Avanesova, N., Chudopal, A. Corporate Gover-

nance Intelligence: Minority Shareholder’s Aspects (Evidence from Ukraine) 26Motlíček, Z., Dubový, R., Halíčková, K. Vliv politiky řízení čistého pracov-

ního kapitálu a zavádění nefinančních ukazatelů společenské odpovědnosti navýkonnost podniků v České republice . . . . . . . . . . . . . . . . . . . 27

Oriold, T. Consulting Services and Their Assignment Criteria: the View of Ma-nagement Consultants on How Customer Firms Select Consultancies and TheirServices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Radiměřský, M., Veselá, L. New Trade Theory: Case of the Czech Republic . . 29Skálová, E. Challenges for Wine Tourism in the South Moravia Region . . . . 30

3

Starnovský, J., Straka, J. Born Global Enterprises: Are They Different? . . . 31Tuzová, M., Toulová, M. Uppsala Model’s Applicability in Case of Internatio-

nalization of Czech SMEs . . . . . . . . . . . . . . . . . . . . . . . . 32Van Wichelen, S., Souček, M., Drexler, D., Dufek, O., Mokrý, S. Product

Placement inMusic Videos: Measuring the Effects on Brand Awareness amongGeneration Y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

SESSION ECONOMICS AND FINANCEBalcarová, P. National Competitiveness and Productivity: the Case of the Tran-

sition Economies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37Bukovina, J. The Impact of Sentiment on Stock Prices . . . . . . . . . . . . . 38Cantini, S.Waste Management as a Competitive Advantage: A Twist on Resource

Decoupling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39Dobešová, A. Vysvětlení asymetrií v monetárním transmisním mechanismu pomocí

změn v průmyslovém mixu / Explaining Asymmetries in Monetary Transmis-sion Mechanism by Changes in Industry Mix . . . . . . . . . . . . . . . 40

Dufek, M. Likvidní efekt nekonvenční monetární politiky ECB . . . . . . . . . 41Formanová, L. The Role of Real Estate Tax in the Czech Tax System . . . . . 42Krchnivá, K., Srnová, A., Semerád, P. The Impact of the CCCTB Depreciation

Rules on Corporate Income Tax Liability . . . . . . . . . . . . . . . . . 43Krchnivá, K. The Assessment of the European Parliament Amendment on the

CCCTB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44Kříž, P. The New State Aid Legislation: Comparison of Revisions with Focus on

RDI Aid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45Kupčík, P., Gottwald, P. Development of the Sharpe Ratio of Pension Funds in

Visegrad Countries, Switzerland and Sweden in the Period 2005–2013 . . 46Laštůvková, J. Relationship Between Bank Liquidity and Equity: the Czech Ban-

king Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Mádr, M. Politické prostředí a přímé zahraniční investice v evropských postsocia-

listických ekonomikách a v zemích Latinské Ameriky . . . . . . . . . . . 48Olbrech, V. The Determinants of Economic Performance: Evidence from the Czech

Republic and Germany . . . . . . . . . . . . . . . . . . . . . . . . . 49Semerád, P., Srnová, A., Krchnivá, K., Koráb, P. The Amendments of the

Value Added Tax Act and its Impact on Evasion of the Tax on Fuels . . . 50Srnová, A., Krchnivá, K., Semerád, P. Economic Consequences of the Re-

exposure Draft for Lessors / Ekonomické dopady Re-exposure draft pro pro-najímatele . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Vyskočilová, A. Ekonomický dopad negativních externalit z dopravy na stát adalší subjekty v podmínkách České republiky . . . . . . . . . . . . . . . 52

4

SESSION INFORMATICSFaldík, O. Component Based Systems and System Tasks Based on General Systems

Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55Kasem, E., Hřebíček, J. Sustainability Reporting Using ICT Tools . . . . . . 56Klein, R., Hammerschmiedt, M. Technical Innovations for Education Program

ARI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57Kozák, T., Dařena, F. Určení vhodného počtu a struktury shluků pomocí jejich

hierarchického uspořádání . . . . . . . . . . . . . . . . . . . . . . . . 58Krupník, J. Stopwords Removal Influence on Text Mining Task Results . . . . 59Muroň, M. Building Wi-Fi Based Indoor Geolocation System for Android . . . 60Ostřížek, F., Čížek, R., Pánek, M., Hammerschmiedt, M. Design and Imple-

mentation of Indoor Autonomous Robot Platform . . . . . . . . . . . . . 61Potáček, P., Přichystal, J. Refaktorizace aplikace TEXonWeb . . . . . . . . 62Priščáková, Z. Solution of the Cloud Computing Based on the System Response 63Řezníček, P., Dařena, F. Vyhledávání podobnosti v datech s využitím singulárního

rozkladu / Searching Similarities in Data Using Singular Value Decompositi-on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

Šturma, M. Automatized Configuration of Virtual Machines . . . . . . . . . . 65Švehla, O. Aktuální stav data retention v ČR . . . . . . . . . . . . . . . . . 66Švehla, O., Kolaja, J. Development of a Robot for Competition Bear Rescue . . 67Telenský, V., Přichystal, J. Kooperativní práce na dokumentech v aplikaci

TEXonWeb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68Vybíhal, J., Přichystal, J. Tvorba nového uživatelského rozhraní aplikace

TEXonWeb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69Vybíral, D. Using Gesture Controlled Application to Present Point Cloud Data . 70Vytečka, M. Computer Vision: Detection of a Machine Parts on a Conveyor Belt 71Zerdaloglu, S. Snížení rizika dopadu nevyžádané pošty v univerzitním prostředí 72Nchor, D. The Dynamics of the Shadow Economy of Nigeria: The MIMIC Ap-

proach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75Klepáč, V. Assesing Probability of Default:

Merton Model Approach . . . . . . . . . . . . . . . . . . . . . . . . 76

Index of Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

5

SESSIONBUSINESS ECONOMICS

Price for Ski Lift Tickets and Quality of Ski Resorts

Monika Bédiováa

AbstractThe paper summarizes scientific approaches to researches on the field of pricefor ski lift tickets and quality of ski resorts. The knowledge of the monetaryvalue of the different attributes a consumer receives when purchasing a skilift ticket is of great importance for ski resort managers. Information about ex-isting models and trends from scientific journals are analysed. Multiattributemodels are widely used in researches dealing with a price for lift tickets andquality of ski resorts. The results will be useful for researchers and practition-ers who deal with tourist destination choice in particular for ski resorts opera-tors. This paper represents the initial phase of the project aimed at researchingthe topical factors with their relationships and links influencing satisfactionand loyalty of ski resort visitors in selected countries.

Key wordsski lift ticket, price, quality, ski resort, skier

aIng. Monika Bédiová, e-mail: [email protected], Department of Marketing andTrade, Faculty of Business and Economics, Mendel University in Brno

9

Corporate Bankruptcyand its Macroeconomic Determinants

Tatiana Bielikováa

AbstractThe weakening of financial health of a company has negative consequences forits activities. Weak financial health can also lead to the consequences with abroader scope due to the network of trade relations, especially creditor ones.It is therefore necessary to focus on the quality assessment of the financialhealth of the company by identifying internal and external factors that affectthe financial situation of the company. Some macroeconomic indicators mayprovide the consideration of the impact of external factors and also of thedevelopment of the economic environment. The present paper deals with theimpact of macroeconomic indicators on the decline of the corporate sector,which is represented by the financial failure of businesses. The aim of thispaper is to examine character and intensity of the link between the numberof declared bankruptcies and the evolution of key macroeconomic indicators.The evaluation of foreign authors’ research in the field helps us to achievethe aim of the paper and to identify the macroeconomic indicators with thegreatest influence. The important part of the paper is the consideration ofthe potential of macroeconomic indicators’ implementation in models of thecorporate failure prediction.

Key wordscorporate bankruptcy, determinants of corporate bankruptcy, macroeconomicindicators

aIng. Tatiana Bieliková, e-mail: [email protected], Department of Quantitative Me-thods and Information Systems, Faculty of Economics, Matej Bel University in Banská Bystrica

10

The “Wear” of Machinery and Equipmentas a Decision Criterion for Investment

Michael M. Braitingera

AbstractEnsuring a nearly 100% availability of production facilities is the main taskof maintenance. Management works with technical process systems such asreactive or preventive maintenance to assess the status quo of machines andtechnical facilities management. Regardless which system is in use, the resulthas to be evaluated economically as a part of the value chain. By determiningthese costs and technical analysis, management can make a decision about thefurther economically astute use. In the context of an empirical long-term ob-servation in the years 2008 to 2013, the overall equipment efficiency (OEE) hasbeen investigated in production facilities in the beverage industry. During thisperiod, the management behaviour and their decision system was observedon the subject of maintenance. This paper shows which method the manage-ment uses to evaluate the maintenance results. Management priority for thedecisions about the further life of the equipment were made primarily basedon the economical evaluation of accrued costs.

Key wordspreventive and reactive maintenance, long-term empirical observation, overallequipment effectiveness, management decisions, intervention point

aDipl.-Ing. MichaelM. Braitinger, e-mail: [email protected], Facultyof Business and Economics, Mendel University at Brno

11

Business Success: Organic Farms in the Czech Republic

Elen Číkováa

AbstractThis paper is a part of research done within elaboration of the dissertationthesis of the author. The presented work introduces the opinions of the au-thors dealing with the issue of the business success, and it also introduces themodels of the business success. Further on, there are mentioned researchesthat state the reasons for transition between organic and conventional farm-ing. The paper concludes with the plan to further elaborate the approach ofusing FADN database (i.e., source of information of European Commissionabout economic situation of farms) for differentiation of farms by three cri-teria: structural characteristics, financial characteristics, and subsidies. Thesecriteria will be modified to Czech conditions and can help in identification ofspecific success factors for organic farms, which also represents the objectiveof author’s dissertation.

Key wordsbusiness, business success, models of business success, organic farming, or-ganic farm, common agricultural policy of EU

aIng. Elen Číková, e-mail: [email protected], Department of Management, Faculty of Busi-ness and Economics, Mendel University in Brno

12

Research Methods to Identify the Effectsof Dairy Product Labels on Consumer Behavior

Denis Drexlera, Steven Van Wichelenb, Martin Součekc

AbstractThe article aims to determine research methods, which will be used in the IGAproject “Effects of labels on consumer behavior”. The first part of the articledescribes external researches and their results. At the forefront are the resultsof research focused on labels of dairy products. These results will be used forcomparison with the results of own research. In the second part of the arti-cle the chosen research methods are described. Special attention is given toeye-tracking as one of the methods of neuromarketing. Besides eye-trackingthe article describes qualitative methods such as biofeedback, in-depth inter-views and focus groups. Finally, another chosen method involves quantitativeresearch based on survey questionnaires.

Key wordslabels, dairy products, consumer buying behavior, eye-tracking

aIng. Denis Drexler, e-mail: [email protected], Department of Marketing and Tra-de, Faculty of Business and Economics, Mendel University in Brno

bMgr. Steven Van Wichelen, e-mail: [email protected], Department of Marketingand Trade, Faculty of Business and Economics, Mendel University in Brno

cIng. Martin Souček, Ph.D., e-mail: [email protected], Department of Marketingand Trade, Faculty of Business and Economics, Mendel University in Brno

13

Customer Perception of Libyan Hotel Services

Mabrok M. Elmrabeta

AbstractThe paper focuses on analysis of customer feedback questionnaires in five-star hotels located in Libyan capital Tripoli. Coming from the answers of 42hotel guests the paper identifies the key weakness to be connected with room-keeping services and porters of the hotels. This was also reflected by the cus-tomers in their improvement proposals, which most frequently included thenecessity to pay more attention to the hygiene and cleanliness of the hotels,and to provide employees with continuous training in their professions. Therealso represent author’s recommendation, which can actually be realized in arelatively short term period, and can bring the necessary improvement of guestsatisfaction, being the key to a success of any hotel.

Key wordscustomer feedback, hotel management, hotel services, customer satisfaction,room-keeping

aIng. Mabrok Mohamed Elmrabet, e-mail: [email protected], Department of Manage-ment, Faculty of Economics, VSB-Technical University of Ostrava

14

Main Issues of Libyan Hotel Management

Mabrok M. Elmrabeta

AbstractThe paper focuses on identification of the major issues faced by hotel employ-ees, specifically managers, in Libyan capital, Tripoli. Research was done basedon questionnaire survey, and it identified the lack of training, and discrepancyof responsibility and authority to be the main issues that need a lot of atten-tion not only from the hotels themselves, but also from the government andits educational policy. These findings well correspond with the qualificationstructure of employees, which shows the awareness of the employees aboutthose issues, representing the necessary condition for being able (and willing)to change the situation.

Key wordshotel management, education and training, qualification, infrastructure, re-sponsibility, authority

aIng. Mabrok Mohamed Elmrabet, e-mail: [email protected], Department of Manage-ment, Faculty of Economics, VSB-Technical University of Ostrava

15

The Impact of Debt Crisison Performance of Firms in Slovakia

Antónia Ficováa, Juraj Sipkob

AbstractThe paper explores impact of debt crisis on corporate firms with 3000–3999employees in Slovakia. First, we examine at 95 percent probability of followingvariables: profit (€), working capital (million €), revenue (€), return on equity(%), return on assets (%), net debt/ebitda, investment, cash (€), capital expen-diture (€), assets (%). We found that 91.27 percent of the variance of debt ratiois being explained by changes in the variables x, model is high significant.Second, we explore performance of firms in comparison between 2010 andlatest available data of 2013. Findings indicate an increase of assets. Conclu-sions pointed out that if a firm want to increase their financial performance,it is necessary to make changes in time.

Key wordsdebt crisis, performance, firms, corporate finance

aIng. Antónia Ficová, e-mail: [email protected], Faculty of Economics and Busi-ness, Pan European University, Bratislava

bdoc. Ing. Juraj Sipko, PhD., MBA, e-mail: [email protected], Faculty of Economicsand Business, Pan European University, Bratislava

16

Determinants of Capital Structure:A Case of Czech Manufacturing Industry

Z. Grmelováa, M. Habáňováb, S. Riederovác, P. Pinkovád

AbstractThe objective of the study is to identify the factors influencing the capitalstructure of Czech medium-sized enterprises in selected industrial branches,namely the manufacture of beverages, the manufacture of chemicals andchemical products and the manufacture of motor vehicles, trailers and semi-trailers. The data come from financial statements of selected enterprises andcover year 2013. All enterprises are of medium-size and have a legal form ofprivate limited company. Based on the secondary research on studies of cap-ital structure, four explanatory variables have been selected to analyse thecapital structure. These are size, tangibility, profitability and liquidity. Thecapital structure refers to a combination of equity and long-term liabilities.The correlation and regression analyses have been used to develop the statis-tical framework. With regard to capital structure determinants, the obtainedresults indicate strong intra-industry variations. Based on this finding, theo-ries on capital structure determinants seem not to be applicable on companiesof all sizes and industries.

Key wordscapital structure, liquidity, size, tangibility, profitability

aBc. Zdeňka Grmelová, e-mail: [email protected], Department of Business Econo-mics, Faculty of Business and Economics, Mendel University in Brno

bBc. Markéta Habáňová, e-mail: [email protected], Department of Business Eco-nomics, Faculty of Business and Economics, Mendel University in Brno

cIng. Sylvie Riederová, e-mail: [email protected], Department of Business Econo-mics, Faculty of Business and Economics, Mendel University in Brno

dMgr. Ing. Pavlína Pinková, e-mail: [email protected], Department of Business Eco-nomics, Faculty of Business and Economics, Mendel University in Brno

17

Critical View on the New Leadership Model

Michael Hürtera

AbstractThe world of today is dominated by a fast changing and complex working en-vironment. What does that or what could that mean for the modern leadershipmodels. Is the New Leadership Model by Manz and Sims the answer to that?Or is the New Leadership Model only one of many new models which is dis-cussed in science so far? The concept of Super Leadership is a counterpart tothe classical theories which understand leadership as a controlling tool withsome add ones. Beside some other versions of leading styles like The Strong-man, the Transactor, the Visionary Heroes and the Super Leaders the SuperLeadership has a long term target to develop employees as good as possible.The Super Leadership concept is based on 6 phases from the important start-ing point—Self Leadership—to Assistance self leading of employees. It is not soeasy to change a leadership model in a company or wherever leadership is partof an organization. There is a new role understanding for managers necessaryin combination with some different skills of all participants. So the conclusionis that the Super Leadership model is only one theory and not the only trueway of personal leadership. Reasons for efficiency are hard to identify, becausea lot of different causes are relevant for results regarding that matter (skills ofemployees and managers, different tasks, company culture, etc.). Super Lead-ership will find only a place in the modern world if better structures and costreductions can be gained. And that is not certain.

Key wordsmanagement models, superleadership, leader, self-leadership, employee em-powerment, intrinsic motivation, leadership models

aMichael Hürter, MBA, e-mail: [email protected], Sectorial and Branch Econo-mics, Faculty of Economics and Management, Slovak Agricultural University of Nitra

18

Benchmarking of Competitors’ Products in E-commerce

Vít Janiša

AbstractThis paper is about qualitative research conducted in order to improve compet-itive position and identify competitive deficiencies of an e-commerce projectcalled Tripomatic. In order to fulfill its aims and goals, a panel of experts wasestablished and a method of benchmarking of competitors’ products was em-ployed.

Aside from its contribution to Tripomatic, the main benefit of this paperis that its methodology can be generalized and used for benchmarking of anyproduct or service in the field of e-commerce.

The key finding of conducted research is that Tripomatic significantly lagsbehind its competition in terms of mobile apps.

Second most important group of findings relates to social functions andbetter engagement of users. They should have the possibility to participatein creation of content. Not only would it mean better engagement of users,it would also save company’s own resources and fasten development of theproject.

Key wordse-commerce, internet, benchmarking of competition, panel of experts, strate-gic planning, SWOT, travel

aBc. Vít Janiš, BA (Hons), MSc., e-mail: [email protected], Department of Management, Fa-culty of Business and Economics, Mendel University in Brno

19

Dopytové podmienky v odvetvovom prostredíspracovania ovčích produktov na Slovensku

Kamila Ježovičováa, Tomáš Netopilb, Jana Turčínkovác

AbstraktTento článok sa zaoberá dopytovými podmienkami v spracovateľskom odvetvís ovčími produktami na Slovensku. Predovšetkým sa zaoberá ponukou a do-pytom ovčích syrov, ale aj ich vývozom na zahraničné trhy. Táto analýza jedoplnená o ekonomicko-matematické modely zaoberajúce sa zisťovaním vzťa-hu medzi dopytom a faktormi, ktoré ho môžu ovplyvňovať.

K dosiahnutiu potrebných informácii boli zozbierané externé dáta, ktorébolo potrebné očistiť, aby mohli byť vyhodnotené dopytové podmienky a tak-tiež zostavené ekonomicko-matematické modely. Výsledná analýza informujeo miernych prebytkoch ovčích syrov na slovenskom trhu. Jedným z doporu-čení pre producentov je vyvážať prebytky na český a poľský trh, či zaistiť po-mocou propagácie vyšší odbyt na Slovensku.

Kľúčové slovádopytové podmienky, ovčia produkcia, vývoz ovčích syrov

AbstractThis article deals with demand-side conditions in the manufacturing sec-

tor related to sheep products in Slovakia. Especially it deals with the supplyand demand of sheep’s cheeses, as well as its export to foreign markets. Thisanalysis is complemented by economic-mathematical models dealing with therelationship between demand and factors that may have an influence.

To achieve the necessary information external data was collected, adjustedand evaluated in terms of demand conditions so economic-mathematical mod-els could be compiled. The resulting analysis informs about slight surplussheep cheese on the Slovak market. One of the recommendations for produc-ers is to export surpluses to the Czech and Polish markets, or secure it with ahigher sales promotion in Slovakia.

Key wordsdemand conditions, sheep production, export of sheep cheese

aIng. Kamila Ježovičová, e-mail: [email protected], Ústav marketingu a obchodu,Provozně ekonomická fakulta, Mendelova univerzita v Brně

bIng. Tomáš Netopil, e-mail: [email protected], Ústav marketingu a obchodu, Pro-vozně ekonomická fakulta, Mendelova univerzita v Brně

cdoc. Ing. Jana Turčínková, Ph.D., e-mail: [email protected], Ústav marketingua obchodu, Provozně ekonomická fakulta, Mendelova univerzita v Brně

20

Potenciál využití sociálních médií v sektoru zdravotnictví

Lucie Jungwirthováa

AbstraktTento článek poskytuje literární rešerši věnovanou využití sociálních médiív komunikaci zdravotnických zařízení směrem k pacientům. Mezi nejrozšíře-nější sociální média jsou řazeny sociální sítě, blogy, podcasty, wiki a onlinehry. Rešerše se zaměřuje především na sociální sítě, které nabízejí vícesměrnýtyp komunikace oproti tradičním médiím.

Článek popisuje specifikace sociálních médií a jejich výhody oproti klasic-kým komunikačním kanálům jako například nepřetržitou možnost komunika-ce, okamžité sdílení aktuálních informací, aktivní zapojení uživatelů, možnostzískání rychlé zpětné vazby apod. Současně práce nabízí možné metody prozhodnocení ekonomického efektu využití sociálních médií.

Klíčová slovakomunikace, pacient, sociální média, zdravotnictví

aIng. Lucie Jungwirthová, e-mail: [email protected], Ústav marketingu a obchodu,Provozně ekonomická fakulta, Mendelova univerzita v Brně

21

Zobrazení nejistoty spojené s uzavřenými leasingovýmismlouvami ve finančním výkaznictví nájemce

Consideration of Uncertainty Associated with the LeaseContracts in Lessee’s Financial Reporting

Romana Kokrdováa

AbstraktS procesem globalizace přichází i nutnost harmonizace finančních výkazů namezinárodní úrovni. Příspěvek je zaměřen na nově navrhovanou metodikuvykazování leasingu v rámci konvergence IFRS a US GAAP, která by mělavést k přesnější orientaci při srovnávání finančních výkazů subjektů. Cílempříspěvku je provést vyhodnocení dopadu této změny na finanční výkazy ná-jemce a porovnat, jak se tento dopad změní při zohlednění prvku nejistoty,konkrétně při možnosti využití opce na prodloužení, při uzavření operativníleasingové smlouvy.

Klíčová slovaleasing, IAS/IFRS, finanční výkazy, nájemce, aktivum, závazek, právo užívání

AbstractBecause of the process of globalization, there is a need to harmonize financialreporting systemworldwide. The article is focused on newly proposedmethod-ology how to report leases within the convergence IFRS and US GAAP. Thisnew methodology should lead to better orientation while comparing financialreporting individual entities. The aim of this article is to evaluate the impactof this new methodology on lessee’s financial reporting and to compare howthis impact would change by adding an element of uncertainty, specifically thepossibility of using option for an extended.

Key wordsleases, IAS/IFRS, financial reporting, lessee, assets, liability, the right of use

aBc. Romana Kokrdová, e-mail: [email protected], Ústav účetnictví a daní, Provoz-ně ekonomická fakulta, Mendelova univerzita v Brně

22

Employment Structure Shifts Causedby the Law Environment: Theoretical Model

Marek Litzmana, Luděk Koubab

AbstractIn this paper we discuss the abstract model explaining a relationship betweenlegislative instability and macroeconomic aggregates through shifts in labourmarket structure. According to the model, goods produced in the economyshould be divided on “tradable” made for the market and “non-tradable” madefor purposes of law. If the “non-tradable” production rises, shifts in the labourmarket cause higher prices and lower production of “tradable” goods. Thematter of legislative instability is demonstrated on the tax legislation.

Key wordslegislation, labour market, labour force shifts, abstract model

aIng. Bc. Marek Litzman, e-mail: [email protected], Department of Economics, Facultyof Business and Economics, Mendel University in Brno

bIng. Luděk Kouba, Ph.D., e-mail: [email protected], Department of Economics, Faculty ofBusiness and Economics, Mendel University in Brno

23

Analysis of Selected Variables Influencing the Tender Pricesin the Czech Public Procurement

Petr Mana, Martin Vyklickýb, Rudolf Franz Heiduc

AbstractThe authors present their results concerning quantitative analysis of sec-ondary data obtained from the Journal of Public Contracts in the Czech Re-public which is the integrated place for publishing of basic information aboutpublic contracts procured pursuant to Act No. 137/2006 Coll., On Public Con-tracts. On a sample of selection data, the authors have performed regressionanalysis with the purpose to examine correlation of an explained variable (thetendered price of a public contract) and selected independent variable of thedescribed model. Using the linear regression analysis, the shape of the regres-sion plane has been calculated, describing dependence of the tendered priceon the number of submitted bids and the type of tender. With the use ofPearson correlation coefficient, a low positive dependence has been identifiedbetween the number of submitted bids in the tender and the difference of theprice (defined as the difference of the anticipated value of the public contractand the offered price in the tender).

Key wordspublic procurement, factors of competition, correlation, regression analysis

aIng. Petr Man, e-mail: [email protected], Department of Law and Social Sciences, Fa-culty of Business and Economics, Mendel University in Brno

bIng. Martin Vyklický, e-mail: [email protected], Department of Law and SocialSciences, Faculty of Business and Economics, Mendel University in Brno

cIng. Rudolf Franz Heidu, e-mail: [email protected], Department of Law and SocialSciences, Faculty of Business and Economics, Mendel University in Brno

24

Alternative Use of Discriminant Analysis:Odds Betting Case

Radek Mitáčeka

AbstraktDiskriminační analýza patří mezi základní průzkumné techniky. Využití na-chází kupříkladu v oblastech biologie u rozlišování rostlinných a živočišnýchdruhů, na poli ekonomie je zřejmě jejím neznámějším využitím finanční ana-lýza podniků (Altman, 1968) a určení jejich bonity či náchylnosti k bankrotu.Tento článek se zabývá rozšířením využití do oblasti průniku sportu a ekono-mie a to konkrétně u kurzových sázek, kdy cílem je rozlišení výsledků zápasůa jejich následná správná predikce, přičemž dochází k „poražení“ bookmakeraa zisku. Příspěvek je jen zevrubnou sondou do možností využité této technikyna souboru o nízkém počtu pozorování.

Klíčová slovakurzové sázení, diskriminační analýza ekonomie sportu, fotbal

AbstractDiscriminant analysis is one of the basic exploration techniques. It has beenwidely used in the field of biology for the purposes of distinction of plant andanimal species. The most common use in the field of economics is probably fi-nancial analysis (Altman, 1968), where the goal is to determine susceptibility ofcompanies to the bankruptcy. The purpose of this paper is to introduce thistechnique as the method of sports and economics, odds betting concretely,where the goal is to differentiate outcomes of matches for later use as correctpredictions.With this used practically, the person who bets could have a profitwhile winning over bookmaker. This paper is to be intended a shallow explo-ration of the possibilities of this technique used on the set of a low number ofobservations.

Key wordsodds betting, discriminant analysis, economics of sport, football

aBc. Radek Mitáček, e-mail: [email protected], Department of Statistics and Ope-rational Research, Faculty of Business and Economics, Mendel University in Brno

25

Corporate Governance Intelligence:Minority Shareholder’s Aspects (Evidence from Ukraine)

T. Momota, O. Vashchenkob, N. Avanesovac, A. Chudopald

AbstractThe paper is devoted to the Corporate Governance Intelligence System inves-tigation as the part of the complex stakeholder-related approach to the Cor-porate Strategic Intelligence System (CSIS). The special attention is given tothe minority shareholders activism in the system of corporate governance.Some existingmethods of abusingminority shareholders rights, made by joint-stock companies executives are generalized. The recommendations for minor-ity shareholder’s rights protection are given. The necessity for the implemen-tation of the stakeholders-oriented approach for the Corporate Strategic Intel-ligence System creation on the base of Enterprise Security Principles is sub-stantiated.

Key wordscorporate governance intelligence, minority shareholders, corporate gover-nance, financial and economic security system, corporate strategic intelligence

aTetiana Momot, Ph.D., e-mail: [email protected], Department of Financial and EconomicsSecurity, Accounting and Audit, Faculty of Economics and Business Undertakings, O. M. BeketovNational University of Urban Economy

bprof. Oleksandr Vashchenko, Department of Financial and Economics Security, Accountingand Audit, Faculty of Economics and Business Undertakings, O. M. Beketov National Universityof Urban Economy

cNina Avanesova, Ph.D., Department of Financial and Economics Security, Accounting andAudit, Faculty of Economics and Business Undertakings, O. M. Beketov National University ofUrban Economy

dAnna Chudopal, Department of Financial and Economics Security, Accounting and Audit,Faculty of Economics and Business Undertakings, O. M. Beketov National University of UrbanEconomy

26

Vliv politiky řízení čistého pracovního kapitálu a zaváděnínefinančních ukazatelů společenské odpovědnosti

na výkonnost podniků v České republice

Zdeněk Motlíčeka, Roman Dubovýb, Kateřina Halíčkovác

AbstraktProblematika řízení struktury majetku a kapitálu v podniku je stejně tak jakospolečenská odpovědnost v podnikové sféře velmi aktuálním tématem, při-čemž oba faktory se velmi významně podílejí na determinaci ekonomické vý-konnosti podniku. Další společnou charakteristikou obou témat je jejich atrak-tivita pro podnikatele kombinovaná s nedostatečnou sumou empirických zku-šeností z podnikové praxe. Základem výzkumu je modelování jednotlivýchprvků čistého pracovního kapitálu a certifikátů, které dokladují, že daný pod-nik je společensky odpovědný, a jejich vlivu na ekonomickou výkonnost repre-zentovanou rentabilitou aktiv.Model je aplikován na skupinu středních podni-ků se sídlem v České republice, působících v odvětví Výroba strojů a zařízení.Výsledky naznačují, že umírněnější politika řízení aktiv i pasiv má pozitivnídopad na ekonomickou výkonnost, naopak se zvyšující se zadlužeností ekono-mická výkonnost podniku klesá. Aplikování zásad společenské odpovědnostido života podniku je pro zvolené odvětví méně významné. Získané výsledkymohou být způsobeny volbou ukazatelů měřících míru aplikace společenskéodpovědnosti, zjištěné výsledky tedy nemusejí znamenat, že vliv sociální od-povědnosti na výkonnost podniku je zanedbatelný. Toto zjištění nabádá k dal-šímu výzkumu, který by využil jiné nefinanční ukazatele, pomocí kterých bymohla být společenská odpovědnost podniku měřena lépe.

Klíčová slovaspolečenská odpovědnost podniku, čistý pracovní kapitál, nefinanční ukaza-tele, ekonomická výkonnost, normy ISO, rentabilita aktiv

aIng. Zdeněk Motlíček, e-mail: [email protected], Ústav podnikové ekonomiky,Provozně ekonomická fakulta, Mendelova univerzita v Brně

bIng. Roman Dubový, e-mail: [email protected], Ústav podnikové ekonomiky, Pro-vozně ekonomická fakulta, Mendelova univerzita v Brně

cIng. Kateřina Halíčková, e-mail: [email protected], Ústav podnikové ekono-miky, Provozně ekonomická fakulta, Mendelova univerzita v Brně

27

Consulting Services and Their Assignment Criteria:the View of Management Consultants on How Customer

Firms Select Consultancies and Their Services

Thomas Oriolda

AbstractThis qualitative research is one part of a comprehensive study that deals

with the view on how customer firms and their managers are able to assessand compare services and consultancies prior to assignment. Twelve expertinterviews are a compliment prior to a quantitative research. The aim of thesestructured interviews is on the one hand the viewpoint collection of severalmanagement consultants to compare their view with the customers’ view af-terwards and on the other hand the reception of ideas how tomodify questionsfor the quantitative research.

Consultants have the greatest impact on the decision of managers withincustomer firms. Criteria of further groups as consultancy, proposal and ser-vice do all have less effect on their decision in average according to interviewedmanagement consultants. By assessing the importance of several proposal con-tents to customer firms the point “customer benefit” is on the very top accord-ing to interviewees. The point “location and facility of realisation” on the otherhand was estimated by the lowest importance of all criteria. Time-based hourlyor daily rates as well as lump sum agreements are preferred most by customersfrom the management consultants’ viewpoint. Interviewed management con-sultants declared the most accepted fee range between 120 and 149 Euros perhour and between 1,000 and 1,249 Euros per day. A period-end settlement forfees and expenses is dominating all different types of invoicing. For managersin customer firms, transparency is a clear definition of the problem, scope,their work, time frame, cost-benefit and a contact person as well as the docu-mentation of results and future predictions and recommendations accordingto experts interviewed.

Improved transparency of management consulting services can be an ad-vantage for both managers and consultants. This transparency of contents andagreements can be the basis for a professional contract design and further thebasis for a successful realisation and cooperation.

Key wordsmanagement consulting, business consultants, proposals, transparency ofconsulting services

aDipl.-Ing. (FH) Thomas Oriold, MBA, e-mail: [email protected], De-partment of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno

28

New Trade Theory: Case of the Czech Republic

Miroslav Radiměřskýa, Lucie Veseláb

AbstractEconomic theory of international trade is represented by two different ap-proaches. First one goes back to the origins of economics to David Ricardo’scomparative advantages. In all its modifications, it is based on perfect compe-tition, constant returns to scale and it produces so called inter-industry trade.On the another side stands new trade theory which is based on imperfect com-petition, increasing returns to scale and openes possibility to intra-industrytrade. Main aim of this paper is to test these approaches on the Czech tradedata. It will used export and import data based on SITC classification. UsingGrubel-Lloyd index of inter/intra industry trade we will decide which theoryfits empirical data better. And therefore which theoretical implication can beused in explaining Czech international trade.

Key wordsnew trade theory, comparative advantage, inter/intra-industry trade, Grubel-Lloyd index, SITC

aIng. Miroslav Radiměřský, e-mail: [email protected], Department of Mar-keting and Trade, Faculty of Business and Economics, Mendel University in Brno

bIng. Lucie Veselá, e-mail: [email protected], Department of Marketing and Trade,Faculty of Business and Economics, Mendel University in Brno

29

Challenges for Wine Tourism in the South Moravia Region

Eva Skálováa

AbstractThe main objective of this paper was to provide a review of the present situ-ation on the Czech wine tourism market and to identify possible challengesfor the industry. As the Czech Republic and specifically the region of SouthMoravia is historically wine-growing area, this kind of tourism is highly ap-preciated activity in this area. In the introduction part the paper describes theimportance of the tourism for the wine industry. It attempts to provide botha global and local point of view pointing out the historical background of theindustry. It further brings literature review and accessible statistic data.

Second part of the paper focuses on the latest development of wine tourismin the Czech Republic and at the first time creates an image of quality certi-fication of services in wine tourism as an tool of quality control. Followingpart than critically analyse present situation for the certification in the SouthMoravia region.

Discussion and conclusion provides a kind of forecast and comes up withchallenges and issues that relate to the certification—such its control and anecessity of a revision.

Key wordswine tourism, quality certification, the South Moravia region, distributionchannels

aIng. Eva Skálová, MSc, e-mail: [email protected], Department of Marketing andTrade, Faculty of Business and Economics, Mendel University in Brno

30

Born Global Enterprises: Are They Different?

Jakub Starnovskýa, Jakub Strakab

AbstractThe paper deals with the phenomenon of Born Global Small and Medium-sized enterprises and the differences in internationalization process betweenthese enterprises and other “traditional” SMEs in terms of the Czech Repub-lic. It is focused on SMEs from ICT sector for which is typical high share ofBorn Global enterprises. Many authors often discuss and describe this type ofSMEs in these days and claim that Born Global enterprises differ from other“traditional” SMEs especially in the internationalization process. They oftenmention the differences in process described in classical internationalizationtheories like Uppsala theory and other gradual based theories. In the researchauthors try to investigate if these differences exist also in terms of the CzechRepublic.

The paper’s results are based on the primary questionnaire survey per-formed by authors in 2013. 239 Czech ICT SMEs participated in the electronicsurvey and for the results were used 103 questionnaires.

It was found out that Born Globals are different in almost all areas of inter-nationalization than traditional SMEs. Born Globals have much more experi-enced managers, more information and more accurate information about theirforeign markets, they choose more foreign markets, and more often choosegeographical a psychological distanced markets than traditional SMEs. Therewas also confirmed that Born Globals should not go through the various stagesof the internationalization process as Uppsala model expects. Also they arebetter prepared for adaption of their marketing activities to the target foreignmarket than traditional SMEs.

Key wordsinternationalization, SMEs, Born Global, ICT, traditional SMEs

aIng. Jakub Starnovský, e-mail: [email protected], Department of Marketing and Trade,Faculty of Business and Economics, Mendel University in Brno

bIng. Jakub Straka, e-mail: [email protected], Department of Marketing and Trade, Fa-culty of Business and Economics, Mendel University in Brno

31

Uppsala Model’s Applicability in Caseof Internationalization of Czech SMEs

Marcela Tuzováa, Martina Toulováb

AbstractUppsala model is according to literature one of the oldest models dealingwith the internationalization process of enterprises. This model belongs tothe phase models and is considered as quite appropriate model for explainingthe internationalization behaviour of small and medium-sized enterprise (ab-breviated to SMEs). According to these facts, this paper deals with the conceptof Uppsala model and examines the validity of some its basic assumptions inconditions of internationalization process of the Czech SMEs. The main as-sumptions of the Uppsala model were verified on sample of 832 Czech SMEsoperating in various sectors of Czech economy. On the basis of the data pro-cessing the Uppsala model cannot be applied without exceptions for condi-tions of Czech SMEs although the assumption that with the rise in knowledgeabout foreign markets rises the psychic distance of markets which SMEs en-ter was confirmed. However, the relation between both mentioned variablesis only low.

Key wordsinternationalization, SMEs, Uppsala model, psychic distance

aIng. Marcela Tuzová, e-mail: [email protected], Department of Marketing andTrade, Faculty of Business and Economics, Mendel University in Brno

bIng. Martina Toulová, e-mail: [email protected], Department of Marketing andTrade, Faculty of Business and Economics, Mendel University in Brno

32

Product Placement in Music Videos: Measuring the Effectson Brand Awareness among Generation Y

S. Van Wichelena, M. Součekb, D. Drexlerc, O. Dufekd, S. Mokrýe

AbstractThe presented research is aimed at measuring the effects of product place-ment in music videos on brand awareness among generation Y. Particularlythe objective was to determine the dependency between gender and brandawareness. A quantitative survey yielded the responses from 213 participantsfrom which 80% were female and 20% were males. With a p-value higher than0.01 the research accepts the hypothesis that there is no dependency betweengender and brand awareness. The research also revealed that actual users ofthe product being advertised have lower brand awareness than the averagebrand awareness among respondents. Future research should include an anal-ysis across product categories utilizing different methodologies such as eye-tracking and in-depth interviews to respectively ensure trustworthy results anduncover deeper consumer motives.

Key wordsproduct placement, brand awareness, music videos, advertising, generation Y

aMgr. Steven Van Wichelen, e-mail: [email protected], Department of Marketingand Trade, Faculty of Business and Economics, Mendel University in Brno

bIng. Martin Souček, Ph.D., e-mail: [email protected], Department of Marketingand Trade, Faculty of Business and Economics, Mendel University in Brno

cIng. Denis Drexler, e-mail: [email protected], Department of Marketing and Tra-de, Faculty of Business and Economics, Mendel University in Brno

dIng. Ondřej Dufek, Ph.D., DiS., e-mail: [email protected], Department of Marke-ting and Trade, Faculty of Business and Economics, Mendel University in Brno

eIng. Stanislav Mokrý, e-mail: [email protected], Department of Marketing andTrade, Faculty of Business and Economics, Mendel University in Brno

33

SESSIONECONOMICS AND FINANCE

National Competitiveness and Productivity:the Case of the Transition Economies

Pavlína Balcarováa

AbstractNational competitiveness became a frequently used term during the lastdecades, despite its meaning is still ambiguous. Competitiveness of a countryis connected with productivity very often. Some authors consider these twocountry characteristics as synonyms. Others deal with productivity as a deter-minant of competitiveness of a country or contrariwise. It is much easier tomeasure productivity than competitiveness of the economy, because the mostcommonly used competitiveness indicators are composite indicators, whichconstruction is complex and controversial. We aim to prove, whether it is pos-sible to use productivity instead of composite indicators of competitiveness. Inthis contribution is used the Global Competitiveness Index to evaluate com-petitiveness of transition economies out of European Union. Productivity isdefined as labour productivity and total factor productivity. Correlation re-sults show that total factor productivity is not usable as competitiveness in-dicator instead of Global Competitiveness Index. The correlation index forlabour productivity and Global Competitiveness Index is much closer to one.Labour productivity is quite suitable indicator of competitiveness and it can beuseful to apply it instead of the complex composite indicators, such as GlobalCompetitiveness Index.

Key wordsnational competitiveness, labour productivity, total factor productivity, globalcompetitiveness index, transition economies, correlation, simplification

aMgr. Ing. Pavlína Balcarová, e-mail: [email protected], Department of Eco-nomics, Faculty of Business and Economics, Mendel University in Brno

37

The Impact of Sentiment on Stock Prices

Jaroslav Bukovinaa

AbstractThis paper studies the sentiment of economic agents and its impact on se-lected stock prices traded on the capital markets of the USA. The contributionof a paper is the quantification of social mood in the society, tracked by so-cial media Facebook and Google. The efficient markets theory defines capitalmarkets as extremely efficient but behavioral finance challenges this notionand consider the social mood as an influential factor in the capital markets.The results of panel data estimation in this paper follow the idea of behavioralfinance and indicate the impact of negative sentiment on stock prices.

Key wordssentiment, Facebook, Google, CAPM, behavioral finance

aJaroslav Bukovina, e-mail: [email protected], Department of Finance, Faculty of Busi-ness and Economics, Mendel University in Brno

38

Waste Management as a Competitive Advantage:A Twist on Resource Decoupling

Stefano Cantinia

AbstractIn 2005, the EU Thematic Strategy on the Prevention and Recycling of Wastedefined a long-term goal for the EU to become a recycling society, setting pa-rameters to avoid waste and use waste as a resource. In 2008 and 2010 theWaste Framework Directive introduced a waste hierarchy which favors wasteprevention, followed by reuse, recycling and recovery and only lastly wastedisposal. Many EU countries and hence the related municipalities appear tobe falling behind the requested targets for multiple reasons. It is thus impor-tant to present the need for implementation in a way that makes it more at-tractive for the smallest implementing authority, the municipality, to moveahead with the program itself. The EU Commission judges that its full im-plementation could save up to € 72 billion a year. Saving costs, as a whole,makes economic sense. While for the full implementation of the directive inquestion to be realistic for all related entities, it only makes sense if it makeseconomic sense. Keith James states that there is a drive to decouple the linkbetween economic activity and the environmental impacts related to the gen-eration of waste (impact decoupling), while some may go as far as to want todecouple the economic activity from resource use (resource decoupling). Thegoal should be to manage waste as a resource in order to enhance economicactivity as such. On the other hand, defining waste as a resource, increases theneed to re-define decoupling per se. Proper waste management is vital for ourenvironment, vital to our development, but mainly it makes economic sense ifwell managed. The future of competitive advantage lies in creating customerbenefit and nurturing the competencies needed to achieve those benefits.

Key wordswaste management, competitive advantage, resource decoupling, externalities

aStefano Cantini, M.A., e-mail: [email protected], Faculty of Business and Econo-mics, Mendel University in Brno

39

Vysvětlení asymetrií v monetárním transmisnímmechanismu pomocí změn v průmyslovém mixuExplaining Asymmetries in Monetary Transmission

Mechanism by Changes in Industry Mix

Anna Dobešováa

AbstraktCílem článku je určit, zda jsou asymetrie v monetárním transmisním mecha-nismu determinovány změnami složek tzv. průmyslového mixu. Pro zachyce-ní změn v síle monetární transmise v čase je použit Time-Varying ParameterVAR model se stochastickou volatilitou. Pro odhad jeho parametrů slouží Ba-yesian Markov Chain Monte Carlo metoda. Současná ekonomie věří, že vyššípodíl produkce zboží dlouhodobé spotřeby zesiluje úrokový kanál transmis-ního mechanismu. Proto zkoumáme závislosti mezi změnami v produkci tr-vanlivého zboží a měnícími se reakcemi na monetárněpolitické operace v časeve třech státech střední Evropy. Pro ověření validity teoretického předpokladuje navíc do analýzy zahrnut i faktor produkce spotřebního zboží.

Klíčová slovamonetární politika, parametry proměnné v čase, průmyslový mix, spotřeb-ní zboží, transmisní mechanismus, vektorová autoregrese, zboží dlouhodobéspotřeby

AbstractThe aim of this paper is to determine whether asymmetries in monetary trans-mission mechanism are influenced by changes in so called industry mix com-ponents or not. We employ Time-Varying Parameter VAR model with stochas-tic volatility for capturing changes in monetary transmission power. BayesianMarkov Chain Monte Carlo method is used for the estimation of model param-eters. Contemporary economics believes, that larger share of durable goodsstrengthens interest rate channel of transmission mechanism. Therefore, weinvestigate link between the production of durable goods and time-changingresponses to monetary policy operations in three Central European countries.For validating the theoretical background, we incorporate also factor of non-durable goods production to the analysis.

Key wordsdurable goods, industry mix, monetary policy, non-durable goods, time-varying parameters, transmission mechanism, vector autoregression

aIng. Bc. Anna Dobešová, e-mail: [email protected], Ústav statistiky a operačního výzku-mu, Provozně ekonomická fakulta, Mendelova univerzita v Brně

40

Likvidní efekt nekonvenční monetární politiky ECB

Michal Dufeka

AbstraktPráce se zaměřuje na transmisní mechanismus nekonvenční monetární politi-ky a jeho kanály v případě, kdy krátkodobé úrokové sazby naráží na nulovouspodní hranici. Na základě modelu Gagnon, Raskin, Remache, Sack (2010),který je modifikován dle potřeb využití v evropském prostoru, je pozorovánvýznamný vztah mezi dodáváním likvidity prostřednictvím nástrojů nekon-venční monetární politiky (SMP) a vývojem dlouhodobých úrokových sazeb,na případech zemí, které jsou nejvíce ohroženy nedostatkem likvidity na trhudesetiletých vládních dluhopisů (Řecko, Itálie). Naopak země, které netrpí tě-mito fundamentálními problémy (nedostatek likvidity namezibankovním trhua zhoršujícím se ratingem) nevykazují statisticky významnou závislost těchtoproměnných, nicméně lze u některých z nich (Rakousko a Slovensko) vypo-zorovat naplnění cílů nekonvenční expanzivní monetární politiky (růst posky-tovaných úvěrů). Článek dává doporučení využití nekonvenčních nástrojů ex-panzivní monetární politiky prostřednictvím likvidního efektu pro země, kterétrpí nedostatkem likvidity na peněžním trhu a na trhu desetiletých vládníchdluhopisů.

Klíčová slovatransmisní mechanismus, likvidní efekt, monetární politika nulových úroko-vých sazeb, riziková prémia, nekonvenční monetární politika

aIng. Michal Dufek, e-mail: [email protected], Ústav financí, Provozně ekonomic-ká fakulta, Mendelova univerzita v Brně

41

The Role of Real Estate Tax in the Czech Tax System

Lucie Formanováa

AbstractThe present paper deals with the issue of real estate tax which belongs to thesubgroup 4100 (recurrent tax on immovable property) according to tax classi-fication of Organization for Economic Cooperation and Development (OECD).The aim of this paper is to analyse the role of real estate tax in the Czech taxsystem and find out its significance and validity of its existence in the tax sys-tem of the Czech Republic. The statistical data (namely the proportion of realestate tax on the total collection, or administration costs of collection) receivedfrom detailed analysis says that the significance of real estate tax in the Czechtax system is not considerable. This fact can open the discussion about its abo-lition from our tax system. But we should take into account the fact that realestate tax is the only tax levied on the territory of the Czech Republic whichfully flows to the municipal budgets and therefore it is an important source oftheir income.

Key wordsproperty taxes, recurrent tax on immovable property, real estate tax, Czechtax system, tax yield, tax effectiveness

aIng. Lucie Formanová, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

42

The Impact of the CCCTB Depreciation Ruleson Corporate Income Tax Liability

Kateřina Krchniváa, Alžběta Srnováb, Pavel Semerádc

AbstractThe Common Consolidated Corporate Tax Base presents common rules fordefinition of the tax base, its consolidation between the groups of companiesand the subsequent allocation of the share on the consolidated tax base of aparticular member of the group of companies based on allocation rules statedin Article 86 of the Draft Directive on CCCTB. In accordance with the DraftDirective on CCCTB the loss and profit will be calculated based on the rulesdetermined by the national accounting standards and then adjusted by com-mon rules for the determination of the tax base. One of the main differencesin the rules set by the Draft Directive on CCCTB and the national tax and ac-counting standards can be seen in the rules for calculation of depreciation offixed assets. The main objective of this paper is to analyze the difference in therules for depreciation of fixed assets based on the Draft Directive on CCCTBand the rules specified in Czech accounting and tax standards. It could be con-cluded from our investigation that the common rules for depreciation couldsignificantly influence the reported tax base of a particular company. The de-preciation rules set by the Draft Directive generally determine longer time fordepreciation, which has a positive effect on the tax base in the light of thehigher tax revenues into national budged of the Czech Republic. On the otherhand, if the longer time for depreciation of fixed assets means a lower volumeof eligible deductible costs from tax base which have negative impact on thevolume of tax base and therefore on tax liability of a particular company.

Key wordscommon consolidated corporate tax base, depreciation, fixed assets, tax liabi-lity, tax revenues

aIng. Kateřina Krchnivá, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

bIng. Alžběta Srnová, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

cIng. et Ing. Pavel Semerád, Ph.D., e-mail: [email protected], Department of Ac-counting and Taxes, Faculty of Business and Economics, Mendel University in Brno

43

The Assessment of the European ParliamentAmendment on the CCCTB

Kateřina Krchniváa

AbstractThe effort of the European Union to harmonize the corporate tax system byimplementation of a Common Consolidated Corporate Tax Base which shouldrepresent common rule for determination of tax base dates back to 2001. Af-ter the publishing of Draft Directive on Common Consolidated Corporate Taxon 16 March 2011, which had been rejected by most EU Member States, theEuropean Parliament came up with the proposal to amend it. The main objec-tive of this paper is to evaluate if the proposed amendment of the EuropeanParliament related to the change of weights of formula factors could be a goodchoice or not from the point of view of volume of tax revenues into the na-tional budget. The article concludes that for a country in which operate mainlylabor-intensive companies with a high volume of operating turnover it wouldbe more favourable to use formula apportionment as is stated in the Draft Di-rective on CCCTB, since the overall proportion of these two allocation factorswill be higher.

Key wordscommon consolidated corporate tax base, income tax, formula apportion-ment, tangible fixed assets, sales, payrolls

aIng. Kateřina Krchnivá, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

44

The New State Aid Legislation:Comparison of Revisions with Focus on RDI Aid

Petr Kříža

AbstractThe paper deals with the recent development in promoting the state aid asa measure for fostering various socially beneficial activities of economic sub-jects, whilst minimizing the possible market failures. It presents the basic leg-islation of European Union in this field, with emphasis on research, devel-opment and innovation as key factor of sustainable growth. This basic legis-lation undergone substantial change, in order to simplify and extend its us-ability. The progress in application of the state aid (especially RDI targeted)is described on example of four countries that form Visegrád Group—CzechRepublic, Hungary, Poland and Slovakia. These countries are compared fromseveral points of view. Despite common history, there are identified areas,where these countries differ.

Key wordsstate aid, innovation, research and development, research and developmentfunding, general block exemption regulation

aIng. Petr Kříž, e-mail: [email protected], Department of Economics, Faculty of Businessand Economics, Mendel University in Brno

45

Development of the Sharpe Ratio of Pension Fundsin Visegrad Countries, Switzerland and Sweden

in the Period 2005–2013

Petr Kupčíka, Pavel Gottwaldb

AbstractThe aim of this paper is to evaluate the financial performance of a pensionfunds as a financial institutions specializing in longevity risk. A prerequisiteto fulfill the objective of the paper is to analyze the pension system of selectedcountries. Selected countries are Visegrad countries and Switzerland, Sweden.The intention of the presented paper can be divided according to its concep-tion into two parts. The first part of the paper is generally devoted to obtainingthe available data concerning performance of pension companies in the timeperiod 2005–2013. The second part deals with the calculate Sharpe ratio forselected countries. The last part of this section presents an initial overviewof the investment performance achieved by the privately managed pensionfunds. It provides annual nominal rates of return and standard deviation forselected countries for the period 2005–2013. Conclusions of the paper show atvery low performance of czech pension companies in the analyzed area in thecontext of overall results comparison. The scientific paper describes partialresults reached within the project no. 54/2014 of the Internal Grant Agencyof the Faculty of Business and Economics of the Mendel University in Brnofollowing the aims and methodology of the given project.

Key wordssharpe ratio, performance, pension fund, pension system, standard deviation,risk-free interest rate, Visegrad countries

aIng. Petr Kupčík, e-mail: [email protected], Department of Finance, Faculty ofBusiness and Economics, Mendel University in Brno

bIng. Pavel Gottwald, DiS., e-mail: [email protected], Department of Finance, Fa-culty of Business and Economics, Mendel University in Brno

46

Relationship Between Bank Liquidity and Equity:the Czech Banking Sector

Jana Laštůvkováa

AbstractThis contribution deals with the relationship between the liquidity and the eq-uity of banks. This relationship is still unclear among the studies of differentauthors; some are in favour of a positive relationship, others are in favour ofthe negative one. This potential relationship is analysed in the Czech bankingsector and its sub-groups. Correlation analysis is used to determine the rela-tion. The results suggest that even both theoretical concepts are presented inone sector and among the sub-groups, i.e., a positive and also a negative re-lationship. So in the case of the Czech sector it is not possible to generalizeand to choose only one of these concepts. It seems that the size of the banksand subsequently the economic development are important in determiningthe relationship of the examined variables.

Key wordsbank liquidity, bank equity, Czech banking sector, size of the banks

aIng. Jana Laštůvková, e-mail: [email protected], Department of Finance, Facul-ty of Business and Economics, Mendel University in Brno

47

Politické prostředí a přímé zahraniční investicev evropských postsocialistických ekonomikách

a v zemích Latinské Ameriky

Michal Mádra

AbstractThe main aim of the paper is to identify and quantify influence of political en-vironment on inflows of foreign direct investment in the transition economies(European post-socialist states and Latin American countries). The referenceperiod is primarily between 1996 and 2012 due to the data availability. Politicalenvironment consist of two areas, quality of democracy and political instabil-ity. Furthermore, is distinguished between two types of political instabilitybeing omitted in thematic literature: elite (minority or weak governments) andnon-elite (violent protests, civil wars, coups). Panel data regression analysis isused for identification and quantification. Themain result is that the influenceof political environment on inflows of FDI is not entirely unequivocal in theobserved groups of countries. There are statistically significant areas—qualityof democracy and government stability in the European post-socialist coun-tries and political stability in the Latin American states. On the other handthere are not significant variables in both groups of countries—election andpolitical violence. Despite it, statistically significant variables seem to be per-spective for future research.

Key wordspolitical environment, quality of democracy, political stability, foreign directinvestment, transition economies, Latin America

aIng. Michal Mádr, e-mail: [email protected], Ústav ekonomie, Provozně ekonomická fakul-ta, Mendelova univerzita v Brně

48

The Determinants of Economic Performance:Evidence from the Czech Republic and Germany

Vojtěch Olbrechta

AbstractThe presented paper uses the classic Solow model approach in measuringgrowth with some of its augmentations and uses firm-level data to estimatesdeterminants of the economic performance of firms in the Czech Republicand Germany. The results suggest differences in the coefficients and presentthat the role of capital, technology, political factors or financial markets dif-fers between those two countries. The contribution of the paper is the use offirm-level data at the place where most researchers focus on country-level in-dicators and uses the advantages of indicators variation within country evenwhen no within variation is observed by the country-level indicators.

Key wordsSolow model, institutions, economic performance, firm-level analysis

aBc. Vojtěch Olbrecht, e-mail: [email protected], Department of Economics, Faculty ofBusiness and Economics, Mendel University in Brno

49

The Amendments of the Value Added Tax Actand its Impact on Evasion of the Tax on Fuels

Pavel Semeráda, Alžběta Srnováb, Kateřina Krchnivác, Petr Korábd

AbstractThe paper deals with the problem of value-added tax evasion, i.e., carouselfrauds, on the fuel market of the Czech Republic. The scope of frauds onvalue added tax (hereinafter VAT), which also destabilize public budgets anddestroy fair trade competition, reaches yearly up to CZK 8 billion accordingto some estimates. This situation is recognized by the tax legislators and ad-ministrators who in the last few years have tried to improve this situation.Since 2008 they have worked on amendments on the VAT Act as well as onamendments on the related legislation. The main objective of this paper isto analyze proposed amendments and evaluate their effectiveness in the lightof the reduction in tax evasion. The paper concludes with the statement thatthe proposed amendments could represent large potential in the protectionagainst tax evasion, but unfortunately they are not effectively used by the taxadministrators. Moreover the harmonization process of the tax systems withinthe European Union and the judgments of the European Court of Justice oftencomplicate the implementation process of proposed amendments on domestictax law.

Key wordscarousel frauds, the Czech Republic, European Union, value-added tax, VATdirectives

aIng. et Ing. Pavel Semerád, Ph.D., e-mail: [email protected], Department of Ac-counting and Taxes, Faculty of Business and Economics, Mendel University in Brno

bIng. Alžběta Srnová, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

cIng. Kateřina Krchnivá, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

dMgr. Petr Koráb, e-mail: [email protected], Department of Accounting and Taxes,Faculty of Business and Economics, Mendel University in Brno

50

Economic Consequences of the Re-exposure Draft for LessorsEkonomické dopady Re-exposure draft pro pronajímatele

Alžběta Srnováa, Kateřina Krchniváb, Pavel Semerádc

AbstraktTento článek se věnuje ekonomickým dopadům nové metodiky vykazování le-asingu na vybrané položky finančních výkazů pronajímatele. Tyto dopady jsouneprávem často opomíjené ze strany odborné veřejnosti. V úvodu jsou před-staveny problémy současné úpravy leasingu (IAS 17, Topic ASC 842), kterévedou k potřebě vzniku nového standardu. Cílem příspěvku je nejenom vy-číslit dopady nového standardu a jejich komparace se současnou legislativou,ale také stanovení ukazatelů finanční výkonnosti, které budou novou úpra-vou zasaženy a dalších ekonomických dopadů pro pronajímatele. K naplněnístanoveného cíle je v příspěvku využit modelový příklad.

Klíčová slovavýkaznictví pronajímatele, pronajímatel, leasing typu A, Re-exposure draft

AbstractThis paper deals with the economic impacts of the new lease reportingmethod-ology on certain items of the lessors’ financial statements. These impacts areoften unjustly ignored by researchers. The introduction describes problemsof the present lease standards (IAS 17, Topic ASC 842) which lead to the needto a publish new standard. The aim of the paper is not only the calculation ofthe financial impact of the proposed lease treatment and its comparison withthe current standards, but also determination of the financial ratios which willbe influenced and definition of the other lessors’ economic consequences. Amodel case is used to meet the main aim of the paper.

Key wordslessor reporting, lessor, lease type A, Re-exposure draft

aIng. Alžběta Srnová, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

bIng. Kateřina Krchnivá, e-mail: [email protected], Department of Accounting andTaxes, Faculty of Business and Economics, Mendel University in Brno

cIng. et Ing. Pavel Semerád, Ph.D., e-mail: [email protected], Department of Ac-counting and Taxes, Faculty of Business and Economics, Mendel University in Brno

51

Ekonomický dopad negativních externalit z dopravy na státa další subjekty v podmínkách České republiky

Alena Vyskočilováa

AbstraktDoprava je odvětví, které přináší ekonomice značné výnosy a příjem do stát-ního rozpočtu. Má ale také za následek velký počet dopravních nehod, kterézpůsobují ztráty na životech, těžká zranění, hmotné škody, psychycké újmy,škody na životním prostředí a v neposlední řadě finanční ztráty. Jedná se o ne-gativní externality, které mají ekonomický dopad na stát a státní rozpočet.

Cílem příspěvku je popis a vyčíslení dopadu negativních externalit z do-pravy na stát a státní rozpočet a další subjekty v podmínkách České republiky.Na základě kalkulace negativních externalit za rok 2012 je vyčísleno zatíženístátního rozpočtu a jeho jednotlivých kapitol. Uvedeny jsou dotčené subjektya jejich finanční zatížení vzniklými externalitami. Negativní externality z do-pravy za rok 2012 měly dopad na státní rozpočet ve výši cca 23 mld. Kč (cožje cca 44 % celkových negativních externalit). Tato částka činí necelých 23 %schodku státního rozpočtu.

Vyčíslení dopadu negativních externalit z dopravy na státní rozpočet a do-tčené subjekty poskytuje přehled o tom k jakému finančnímu zatížení dochází.Cílem České republiky je snižování počtu a závažnosti dopravních nehod, kte-rým dojde nejen ke snížení zbytečných negativních externalit z dopravní ne-hodovosti na pozemních komunikacích, efektivnímu vynakládání finančníchprostředků na dopravně-bezpečnostní opatření, ale také k nižšímu zatíženístátního rozpočtu a jeho příslušných kapitol.

Klíčová slovanegativní externality, ztráty z dopravní nehodovosti, státní rozpočet

aIng. Alena Vyskočilová, e-mail: [email protected], Ústav ekonomie, Provozněekonomická fakulta, Mendelova univerzita v Brně

52

SESSIONINFORMATICS

Component Based Systems and System TasksBased on General Systems Theory

Oldřich Faldíka

AbstractComponent architecture allows building of robust and transparent softwaresystems. A component system can be decomposed into smaller units commu-nicating with each other. Their description, including their communication,can be either verbal or formal. This study analyses some approaches to formaldefinition of component-based systems. On the basis of the conducted anal-ysis, formal definition of the component and component-based system wasestablished. This will serve as the basis for the implementation of selectedsystem tasks.

This study also tries to outline the tasks which a component system, writ-ten in a formal language of interface automata, allows to perform. Finally,the study shows practical benefits of these tasks during the development ofcomponent-based software.

Key wordssoftware components, component systems, CBD, component interface, inter-face automata, computability theory

aIng. Oldřich Faldík, e-mail: [email protected], Department of Informatics, Facul-ty of Business and Economics, Mendel University in Brno

55

Sustainability Reporting Using ICT Tools

Edward Kasema, Jiří Hřebíčekb

AbstractA sustainability report is an organizational report that internalizes and im-proves an organization’s commitment in economic, environmental, social andgovernance pillars. Small and medium sized enterprises (SMEs), despite oftheir significant effects on European economy in general, Czech in particu-lar, show low level of engagement. In this paper, the emphasis is placed onthe SMEs specialized in food and agriculture sector. At the beginning, theimpacts of SMEs on European and Czech economies are described. The com-bination of Global Reporting Initiative and Sustainability Assessment of Foodand Agriculture frameworks are used for measuring corporate performanceand its sustainability.

This paper describes the information and communication technology (ICT)tools, which are used for measuring corporates performance and sustainabil-ity, and provides assessment of their current state. It depicts an expected devel-opment, which can be applied in the future depending on guidelines of moreadvanced version of Global Reporting Initiative or Sustainability Assessmentof Food and Agriculture frameworks. The objective of a new ICT platform ishelping stakeholders in chain and different enterprises to communicate witheach other more easily and efficiently, establish and maintain business rela-tionships, manage the flow of goods and services among them and provide anactive participation in decision making.

Key wordsGRI, information system, corporate performance, key performance indicators,SAFA, SME, sustainability reporting, XBRL

aIng. Edward Kasem, e-mail: [email protected], Department of Informatics, Facultyof Business and Economics, Mendel University in Brno

bprof. RNDr. Jiří Hřebíček, CSc., e-mail: [email protected], Department of Infor-matics, Faculty of Business and Economics, Mendel University in Brno

56

Technical Innovations for Education Program ARI

Richard Kleina, Michal Hammerschmiedtb

AbstractThis paper aims to introduce the reader with technical innovations for Au-tomationManagement and Informatics (ARI) study program. The main goal ofthese innovations is to familiarize students with practical knowledge as muchas possible. The article will describe the two technical innovations for studentsof ARI. One of them is improvement of old experiment and the other is newlydeveloped laboratory experiment. Both innovations of experiments were donewith components and software by Czech company Moravia Instrument. Thereason for choosing elements from Moravia Instrument will be described inone chapter of this article. The Results chapter contains details describingtechnical solutions, experiments guide and respective options for each task.In the Conclusion could be found evaluations of each experiment after its in-tegration into the education where students work with them directly.

Key wordseducation, automation, automation management and informatics, Control-Web

aIng. Richard Klein, e-mail: [email protected], Department of Agricultural, Foodand Environmental Engineering, Faculty of Agronomy, Mendel University in Brno

bIng. Michal Hammerschmiedt, e-mail: [email protected], Departmentof Agricultural, Food and Environmental Engineering, Faculty of Agronomy, Mendel Universi-ty in Brno

57

Určení vhodného počtu a struktury shlukůpomocí jejich hierarchického uspořádání

Tomáš Kozáka, František Dařenab

AbstraktPráce se zabývá určením vhodného počtu shluků nestrukturovaných dat po-mocí hierarchického třídění shluků. Pro získání hierarchického uspořádáníbyl využit algoritmus repeated bisection. Pomocí elbow metody byly získányuzly, které přináší největší změnu podobnosti, ze které potom byly odvozenénové shluky.

Klíčová slovashlukování, hierarchie, cluto, repeated bisection, elbow metoda

AbstractThe paper deals with determining a suitable number of clusters for cluster-ing unstructured textual data based on a hierarchical clustering algorithm. Toobtain the hierarchical clustering structure the repeated bisection algorithmwas used. Using the elbow method the nodes from which the new clusters arederived were discovered.

Key wordsclustering, hierarchy, cluto, repeated bisection, elbow method

aBc. Tomáš Kozák, e-mail: [email protected], Ústav informatiky, Provozně ekono-mická fakulta, Mendelova univerzita v Brně

bdoc. Ing. František Dařena, Ph.D., e-mail: [email protected], Ústav informati-ky, Provozně ekonomická fakulta, Mendelova univerzita v Brně

58

Stopwords Removal Influenceon Text Mining Task Results

Jiří Krupníka

AbstraktPříspěvek se věnuje analýze vlivu předzpracování textových dokumentů navýsledky úloh textmining. Popisuje se zde analýza vlivu odstranění stopslov,jakožto jeden ze způsobů předzpracování dokumentů. K odstranění stopslovse použily doménově orientované metody. Experimenty proběhly s rozsáhlý-mi textovými dokumenty pořízené v přirozených jazycích, které se týkali ob-lasti hotelových recenzí a novinových článků Reuters. Zkoumal se předevšímvliv na výkonnost výsledků shlukovacích a klasifikačních úloh. Pro analýzytextových dat byly použity vyspělé algoritmy strojového učení C5.0, SVM a k--Means.

Klíčová slovastopslova, klasifikace, shlukování, text mining, textové dokumenty, hotelovérecenze, Reuters

AbstractThis paper deals with the analysis of the influence of textual documents pre-processing on text mining tasks results. There is the influence of stopwords re-moval described, as one of the possible ways of textual documents preprocess-ing. Domain-specific methods for stopwords extraction were used. The exper-iments were performed with a large collection of real-world documents writ-ten in natural languages. The documents contained hotel reviews and Reutersnewspapers articles. The research was focused on the performance results ofdifferent kinds of clustering and classification tasks. For the textual data anal-ysis were used modern machine-learning algorithms C5.0, SVM and k-Means.

Key wordsstopwords, classification, clustering, text mining, text documents, hotel re-views, Reuters

aIng. Jiří Krupník, e-mail: [email protected], Department of Informatics, Faculty ofBusiness and Economics, Mendel University in Brno

59

Building Wi-Fi Based IndoorGeolocation System for Android

Mikuláš Muroňa

AbstractThis paper discusses issues of building indoor geolocation via Wi-Fi networks.It presents few RSSI based localization algorithms and analyze their accuracyand usability for implementation in Android platform. Part of the work is pro-gram performing geolocation based on the selected algorithm. Algorithms andtheir accuracy are evaluated on an experimental basis.

Key wordsWi-Fi, Android, geolocation, location estimation, wireless sensor networks,RSSI

aBc. Mikuláš Muroň, e-mail: [email protected], Department of Informatics, Facultyof Business and Economics, Mendel University in Brno

60

Design and Implementationof Indoor Autonomous Robot Platform

F. Ostřížeka, R. Čížekb, M. Pánekc, M. Hammerschmiedtd

AbstractPaper introduces the reader to the procedures in the development of an au-tonomous robot platform. Gives ideas and practices in the design proposal,describes the methods of construction and composition of the various pro-cedures used in the design of components. It explains the logical sequencenecessary to build a functional unit. In the next part of this article, the au-thors focus on the description of the software development and testing thelibraries. The resulting output will be used in the construction of the supe-rior layer of software that is responsible for the overall control of the executedcommands. The last part is devoted to testing, troubleshooting and detectionof weaknesses in the construction design. Last but not least is the procedureof the design development for K3 robot skeleton stickers.

Key wordsrobot, indoor, software, autonomy, electronics, construction

aBc. František Ostřížek, e-mail: [email protected], Department of Informa-tics, Faculty of Business and Economics, Mendel University in Brno

bRobert Čížek, e-mail: [email protected], Department of Informatics, Faculty ofBusiness and Economics, Mendel University in Brno

cMartin Pánek, e-mail: [email protected], Department of Informatics, Faculty ofBusiness and Economics, Mendel University in Brno

dIng. Michal Hammerschmiedt, e-mail: [email protected], Departmentof Agricultural, Food and Environmental Engineering, Faculty of Agronomy, Mendel Universi-ty in Brno

61

Refaktorizace aplikace TEXonWeb

Pavel Potáčeka, Jan Přichystalb

AbstraktPráce se věnuje procesu kompletní refaktorizace webové aplikace TEXonWeb.Ta je provedena za účelem zlepšení vnitřní struktury kódu, což má pozitivnívliv na další vývoj. Hlavní část aplikace se nachází na straně klienta a je vytvo-řena v programovacím jazyce JavaScript, využívající knihovnu jQuery. Práceobsahuje postup při aktualizaci této knihovny, zavedení nové struktury proorganizaci kódu do logických celků a řešení s tím spojených problémů, kterése během tohoto procesu vyskytly.

Klíčová slovaJavaScript, jQuery, TEXonWeb, webová aplikace, refaktorizace

AbstractThis paper deals with process of complete refactoring of web applicationTEXonWeb. It is used for purpose to improve internal structure of code, whichpositively affects future development. Main part of application is on the clientside and is developed in JavaScript programming language using jQuery li-brary. This paper contains process of updating this library, implementationof new structure for code organisation divided into several logical parts andsolving problems associated with it.

Key wordsJavaScript, jQuery, TEXonWeb, web application, refactoring

aBc. Pavel Potáček, e-mail: [email protected], Ústav informatiky, Provozně ekono-mická fakulta, Mendelova univerzita v Brně

bIng. Jan Přichystal, Ph.D., e-mail: [email protected], Ústav informatiky, Provoz-ně ekonomická fakulta, Mendelova univerzita v Brně

62

Solution of the Cloud ComputingBased on the System Response

Zuzana Priščákováa

AbstractCloud computing has emerged as a promising technique that greatly changesthe modern IT industry. The infrastructure as a service and the storage as aservice are typically service for implementation of cloud. The aim of this arti-cle is define these services and propose a solution of the system response. Thearticle describes the ramdisk technology as a future concept for increase thecloud´s speed. The author used for testing the ramdisk technology the datacenter in the Mendel university in Brno. Result of this research show averagevalue and maximum value for writing and reading a data, which are stored inthe cloud. The secondary aim is discussion about the ramdisk technology andhow you can take advantage of this technology. Also, the article describes anadvantage and a disadvantage, which affect hardware, infrastructure, virtual-ization and other parameters.

Key wordscloud computing, infrastructure as a service, storage as a service, data storage,ramdisk

aRNDr. Zuzana Priščáková, e-mail: [email protected], Department of Infor-matics, Faculty of Business and Economics, Mendel University in Brno

63

Vyhledávání podobnosti v datechs využitím singulárního rozkladuSearching Similarities in Data

Using Singular Value Decomposition

Pavel Řezníčeka, František Dařenab

AbstraktPráce se zabývá tématem hledání skrytých vztahů mezi slovy nestrukturova-ného textu. Nejprve je stručně nastíněna problematika vyhledávání informa-cí, poté jsou rozebrány jednotlivé metody použitelné pro analýzu dat. Dalšíčást textu se věnuje metodě singulárního rozkladu, jakožto metodě sloužícík redukci dimenzí zkoumaného n-rozměrného prostoru. Je popsán programumožňující singulární rozklad hodnot a jeho praktické využití. V závěru prá-ce jsou shrnuty dosažené výsledky na poli vyhledávání skrytých vztahů mezidaty.

Klíčová slovainformation retrieval, latentní sémantická analýza, indexování latentní séman-tiky, singulární rozklad, Kohonenova síť

AbstractThis paper deals with the topic of finding hidden relationships between wordsin unstructured texts. First, it briefly outlined the problems of informationretrieval, then it is focused on different methods applicable to data analy-sis. Another part is devoted to the singular value decomposition method, asthe method used to reduce the dimensions of the investigated n-dimensionalspace. It describes the program allowing singular value decomposition and itspractical use. The conclusion summarizes the results obtained in the searchof hidden relationships among data.

Key wordsInformation Retrieval (IR), Latent Semantic Analysis (LSA), Latent SemanticIndexing (LSI), Singular Value Decomposition (SVD), Kohonen map

aBc. Pavel Řezníček, e-mail: [email protected], Ústav informatiky, Provozněekonomická fakulta, Mendelova univerzita v Brně

bdoc. Ing. František Dařena, Ph.D., e-mail: [email protected], Ústav informati-ky, Provozně ekonomická fakulta, Mendelova univerzita v Brně

64

Automatized Configuration of Virtual Machines

Michal Šturmaa

AbstractThis paper describes a script designed to manage virtualized workstations cre-ated especially for the network laboratory at FBE MENDELU. This automa-tized solution is designed to clearly manage and control the virtualized parton computer host system and to facilitate network laboratory management tolectors and administrators. Created script is able to manage one workstationat one time, but after certain changes, script has potential to become a fullsolution to manage configuration of all virtualized computers in network lab-oratory.

Key wordsnetwork laboratory, workstation management, virtualization, VirtualBox,batch script

aBc. Michal Šturma, e-mail: [email protected], Department of Informatics, Facultyof Business and Economics, Mendel University in Brno

65

Aktuální stav data retention v ČR

Ondřej Švehlaa

AbstraktTento článek se zabývá problematikou data retention. Tímto pojmem je ozna-čováno shromažďování provozních a lokalizačních údajů o elektronické ko-munikaci. Nejprve je v článku vymezen pojem data retention a právní úpravy,které se touto problematikou zabývají. Dále jsou popsány osoby, které jsou zezákona povinny uchovávat data retention. Postupně jsou rozebírány jednotli-vé sekce data retention včetně informací, které jsou o nich uchovávány. Dálejsou popsány státní orgány, které jsou oprávněné data retention využívat. Nazávěr je diskutován aktuální vývoj data retention v České republice.

Klíčová slovadata retention, právní úpravy data retention, údaje o data retention, provoznía lokalizační údaje, státní orgány

aBc. Ondřej Švehla, e-mail: [email protected], Ústav informatiky, Provozně ekono-mická fakulta, Mendelova univerzita v Brně

66

Development of a Robot for Competition Bear Rescue

Ondřej Švehlaa, Josef Kolajab

AbstractThis article is dealing with the development of autonomous indoor robotcalled “Barnabáš”. The odometry calculation, trajectory planning and local-ization of the robot in known indoor environment are the main issues solvedin this article. The libraries and classes, which are crucial for developmentof the autonomous robot, are described in the next chapter. Subsequently,the process of implementation, including important details of development, isdiscussed in detail. Finally, the construction of the robot and the Robotic Day2014 competition, which “Barnabáš” took part, is described

Key wordsautonomous robot, indoor robot, odometry, trajectory planning, localization,control software, construction

aBc. Ondřej Švehla, e-mail: [email protected], Department of Informatics, Facultyof Business and Economics, Mendel University in Brno

bBc. Josef Kolaja, e-mail: [email protected], Department of Informatics, Faculty of Busi-ness and Economics, Mendel University in Brno

67

Kooperativní práce na dokumentech v aplikaci TEXonWeb

Václav Telenskýa, Jan Přichystalb

AbstraktČlánek se věnuje možnosti vytvoření funkcionality pro kooperativní práci uži-vatelů na dokumentech v aplikaci TEXonWeb. Kooperativní práce uživatelůje proces, kdy uživatel sdílí svůj vytvořený dokument, na kterém mohou v re-álném čase spolupracovat vybraní uživatelé. Sdílení dokumentů využívá ja-ko stěžejní technologii Server-sent events, která je dostupná v nejnovější ver-zi HTML 5. Aplikace TEXonWeb je vytvořena pomocí technologií JavaScript,AJAX a Perl.

Klíčová slovaSSE, TEXonWeb, sdílení dokumentů, HTML 5, kooperativní práce na doku-mentech, verzování dokumentů

AbstractThis paper describes the possibility of creating functionality for cooperativework of users on documents in application TEXonWeb. Cooperative work ofusers is a process when a user shares his document on which other userscan work too in the real time. Document sharing uses a backbone technologyServe-sent event which is availlable from the newest version of HTML 5. Ap-plication TEXonWeb is created by using technologies JavaScript, AJAX andPerl.

Key wordsSSE, TEXonWeb, document sharing, HTML 5, cooperative work on docu-ments, document versioning

aBc. Václav Telenský, e-mail: [email protected], Ústav informatiky, Provozně ekonomic-ká fakulta, Mendelova univerzita v Brně


68

Tvorba nového uživatelského rozhraní aplikace TEXonWeb

Josef Vybíhala, Jan Přichystalb

AbstraktPráce popisuje kroky, které bylo potřeba učinit při tvorbě nového uživatelské-ho rozhraní webové aplikace TEXonWeb, jak a proč bylo nové rozhraní na-vrženo a vysvětluje výběr komponent, zejména pak vyběr textového editoru.V novém rozhraní je použit editor textového kódu Ace. Dále jsou využíványtechnologie HTML, CSS, jQuery, Javascript a Perl na straně serveru.

Klíčová slovaCSS, jQuery, Javascript, TEXonWeb, Ace, CodeMirror, Perl

AbstractThis paper describes steps, that were made, when creating new user interfaceof web application TEXonWeb. It describes how and why the new interfacewas designed and explains the chosen components, code editor mainly. Thenew interface is using Ace code editor. Other used technologies are HTML,CSS, jQuery Javascript and Perl on server side.

Key wordsCSS, jQuery, Javascript, TEXonWeb, Ace, CodeMirror, Perl

aJosef Vybíhal, e-mail: [email protected], Ústav informatiky, Provozně ekonomická fa-kulta, Mendelova univerzita v Brně


69

Using Gesture Controlled Applicationto Present Point Cloud Data

Dan Vybírala

AbstractThis paper describes the development process of an application, which is usedfor visualization of various objects represented by point clouds, for example,streets of Brno. The key difference between described application and othersimilarly oriented tools is the approach of 3D view control. Other applicationsare usually controlled traditionally, by a mouse and keyboard or by a touch-screen. Our application is controlled by a natural user interface, which usesthe human body as a positioning device. The main driving reason behind de-velopment of this application is to enable users to control the 3D view by theirhands. The appeal of using this application is, therefore, at technical presen-tations, where the presentation should spark an interest in the audience. Thespeaker can stand in front of the sensor and the projecting screen (with audi-ence, preferably), presenting their data in a 3D view, only by moving his handsand using basic gestures, such as gripping and dragging. The interface is fairlyintuitive and easy to learn. Thanks to these properties, even inexperiencedusers can manipulate the data without any issues.

Key wordsgesture, natural user interface, point cloud, presentation, Kinect

aDan Vybíral, e-mail: [email protected], Department of Informatics, Faculty of Busi-ness and Economics, Mendel University in Brno

70

Computer Vision: Detection of a Machine Partson a Conveyor Belt

Marcel Vytečkaa

AbstractThe paper deals with the issue of machine parts detection in an image. It isfocused on image acquiring and its analysis. The main objective is objects de-tection on a conveyor belt. First, the method for generating source data froman object 3D model is described. Next, two different methods for object detec-tion are compared. Rapid object detection using a boosted cascade of simplefeatures and the detection method based on graph matching.

Key wordsadaptive control, stationary robot, computer vision, graph matching

aIng. Marcel Vytečka, e-mail: [email protected], Department of Informatics, Fa-culty of Business and Economics, Mendel University in Brno

71

Snížení rizika dopadu nevyžádané poštyv univerzitním prostředí

Stratos Zerdaloglua

AbstraktNevyžádaná pošta všeobecně označovaná jako spam představuje pro uživateleinformačních technologií řadu hrozeb a úzce souvisí jako nástroj nejrůzněj-ších forem sociálního inženýrství – phishing, pharming, které mohou způ-sobit významnou ztrátu dat včetně kompromitace osobních údajů. Autor sev článku zabývá nevyžádanou poštou jako nástrojem sociálního inženýrstvía možnostmi technologické obrany proti spamovým útokům a nevyžádanýchreklamních sdělení v prostředí univerzity.

Klíčová slovaspam, sociální inženýrství, phishing, pharming

AbstractJunk Mail generally known as spam is a source of many threats to user, andis often used as an instrument of various forms of social engineering, e.g.,phishing and pharming, which can cause significant data loss, including com-promise of personal data. In this article the author deals with spam as a toolfor social engineering and with technological possibilities of defense againstspam attacks and unsolicited advertisements in the university environment.

Key wordsspam, social engineering, phishing, pharming

aIng. Stratos Zerdaloglu, e-mail: [email protected], Ústav informatiky, Provozně ekono-mická fakulta, Mendelova univerzita v Brně

72

The Dynamics of the Shadow Economy of Nigeria:The MIMIC Approach

Dennis Nchora

AbstractThis study investigates the size and development of the shadow economy ofNigeria from 1983 to 2012 using themultiple indicatorsmultiple causesmodel.The study finds that shadow economic activities affect the economy of Nige-ria in two ways: positively and negatively. Positively, the income generatedfrom such activities is spent on the official system. Such activities also serveas an alternative source of employment which ameliorates the adverse effectof unemployment. It thus bridges the inequality gap. Negatively, shadow eco-nomic activities deprive labor of their rights and guarantees. Such activitiesalso pose serious environmental concerns and constitute a leakage to state rev-enue. The results show that direct tax rates, the size of government, the levelof unemployment, the quality of public services and the intensity of businessregulations are the main causes of shadow economic activities in Nigeria.

Key wordsshadow economy, MIMIC model, state revenue, structural equation model

aIng. Dennis Nchor, MSc, e-mail: [email protected], Department of Statistics andOperation Analysis, Faculty of Business and Economics, Mendel University in Brno

Organizátoři konference PEFnet 2014 se omlouvají výše uvedenému autorovi za chybupři přípravě podkladů pro sazbu sborníku PEFnet 2014, Abstracts: European ScientificConference of Doctoral Students, November 20, 2014.

75

Assesing Probability of Default:Merton Model Approach

Václav Klepáča

AbstractWe apply Merton model for the measurement of credit risk on the basis ofaccounting and stock market data for company ČEZ, a. s., in the mid-termhorizon (1–3 years). Consequently we take in account the development of thecredit quality of the company from 2010 to 2013. This basic structural creditmodel is based on assumption that firm equity is European option on companyassets. From the results is obvious that this model significantly underestimatesactual level of risk and generates almost zero credit spread for chosen mid-range time interval, i.e., low probabilities of default. These values do notmatchthe level of the company rating, what corresponds to the previous researchesfrom abroad for this model. At the same time the model in concordance withactual inputs points out worsening of credit quality of the company in theyears from 2010 to 2013, what is reflected by the decline of company stocksand up-ward sloping credit spread curve and debt levels. We also use somebasic sensitivity visualisation for capturing posible credit spreads and defaultprobabilities regarding different levels of assets volatility.

Key wordsshadow economy, MIMIC model, state revenue, structural equation model

aIng. Václav Klepáč, e-mail: [email protected], Department of Statistics and Ope-ration Analysis, Faculty of Business and Economics, Mendel University in Brno

Organizátoři konference PEFnet 2014 se omlouvají výše uvedenému autorovi za chybupři přípravě podkladů pro sazbu sborníku PEFnet 2014, Abstracts: European ScientificConference of Doctoral Students, November 20, 2014.

76

Index of Authors

Avanesova, N., 26

Balcarová, P., 37Bédiová, M., 9Bieliková, T., 10Braitinger, M. M., 11Bukovina, J., 38

Cantini, S., 39

Číková, E., 12Čížek, R., 61

Dařena, F., 58, 64Dobešová, A., 40Drexler, D., 13, 33Dubový, R., 27Dufek, M., 41Dufek, O., 33

Elmrabet, M. M., 14, 15

Faldík, O., 55Ficová, A., 16Formanová, L., 42

Gottwald, P., 46Grmelová, Z., 17

Habáňová, M., 17Halíčková, K., 27Hammerschmiedt, M., 57, 61Heidu, R. F., 24Hřebíček, J., 56Hürter, M., 18

Chudopal, A., 26

Janiš, V., 19Ježovičová, K., 20Jungwirthová, L., 21

Kasem, E., 56Klein, R., 57Kokrdová, R., 22Kolaja, J., 67Koráb, P., 50

Kouba, L., 23Kozák, T., 58Krchnivá, K., 43, 44, 50, 51Krupník, J., 59Kříž, P., 45Kupčík, P., 46

Laštůvková, J., 47Litzman, M., 23

Man, P., 24Mádr, M., 48Mitáček, R., 25Mokrý, S., 33Momot, T., 26Motlíček, Z., 27Muroň, M., 60

Netopil, T., 20

Olbrecht, V., 49Oriold, T., 28Ostřížek, F., 61

Pánek, M., 61Pinková, P., 17Potáček, P., 62Priščáková, Z., 63Přichystal, J., 62, 68, 69

Radiměřský, M., 29Riederová, S., 17

Řezníček, P., 64

Semerád, P., 43, 50, 51Sipko, J., 16Skálová, E., 30Souček, M., 13, 33Srnová, A., 43, 50, 51Starnovský, J., 31Straka, J., 31

Šturma, M., 65Švehla, O., 66, 67

77

Telenský, V., 68Toulová, M., 32Turčínková, J., 20Tuzová, M., 32

Van Wichelen, S., 13, 33Vashchenko, O., 26Veselá, L., 29Vybíhal, J., 69Vybíral, D., 70Vyklický, M., 24Vyskočilová, A., 52Vytečka, M., 71

Zerdaloglu, S., 72

78

Jana Stávková (ed.)

PEFnet 2014AbstractsProceedings from European scientific conference of doctoral students

Typesetting by Pavel HaluzaFactural correctness, professional level, and language correctness and graphicsare the responsibility of authorsPublished by Mendel University in BrnoFirst edition, 2014Printed by Mendel University PressISBN 978-80-7509-152-9

Date post:	16-Jan-2017
Category:	Economy & Finance
Upload:	miss-antonia-ficova-engineer
View:	598 times
Download:	0 times

Conference PefNet in CZ

Economy & Finance