MYSLÍM NA TO KAŽDÝ DEN

#prsakoule Vol. 2

INSIGHTPeople know what they should do BUT 1st they don´t know why 2nd they think the change is hard

We want to show them that it´s NO SCIENCE

We will show them what is HAPPENING WITH BODY and introduce how to prevent by SMALL EASY STEPS

BIG IDEAWe have to make people CURIOUS!

Our TA do not care about obvious and boring things...

... we need a special way how to surprise them and make curious.

STRATEGY1st STEP – to be a little MYSTEROUS by guerilla part and CREATE A BUZZ about and also reach TA online on social sites by interesting way for them

2nd STEP – maintain online contact, BE CLOSER by OOH instore part and INVOLVE them on places which they like

GUERILLA & VIRAL PARTHeart day in the heart of Europe!

QR code on the ground throughout big cities leads to microsite where they could test themselves but not on the topic which they think…

GUERILLA & VIRAL PART

„Test yourself! Do you think about it every day?“

Lead to #srdecnizalezitost micrositeFunny surprising results with special creative and leads to:

Go for tailored made small steps

Get more info about

Try on your own skin

SHARING PART

Map of cafes and cinemas on website

Try to change mindset by vivedly showing how easy is to prevent

We will offer special variants of favourite drinks and meal and it will be a little trick to them!

Instore promotionOf #srdecnizalezitost´surprising healthy version = simple cofee without cofein orsugar etc. with QR code leads to workshops offers

People love to share special things which they took part on social

networks

Special e.g. flags with QR code, # and interesting claim

TIMING AND BUDGET

Since 29th of October International Heart day

FREE - Flags, saucers etd – BARTER With PapelotFREE - Cooperation with coffee and cinemas – cross promotion base - BARTERFREE – Test creation - PARTNERSHIP BUDGET – Guerilla promotion