PowerPoint Presentation

THE LAUNCH OF RENAULT KWID

Entry level segment - 20% of 3 million annual salesMarket share of the segment is shrinking YOYMid level segment market is expanding

FLUENCE (May 2011)KOLEOS (Sept 2011)PULSE (Jan 2012)DUSTER (Jul 2012)SCALA (Aug 2012)LODGY (Apr 2015)FLUENCE (14.7 Lakh)KOLEOS (23.5 Lakh)PULSE (5 Lakh)DUSTER (8.3 Lakh)SCALA (7.7 Lakh)LODGY (8.29 Lakh) Compact HatchbackCompact SedanMulti Purpose VehicleCompact SUVPremium SedanLuxury SUVNA

IDEA GENERATION

IDEA SCREENINGCONCEPT DEVELOPMENT

MARKETING STRATEGY

High MileageLarge leg and boot spaceAffordable PriceGood DesignIDEA GENERATION

IDEA SCREENINGCONCEPT DEVELOPMENT

MARKETING STRATEGY

Gerard DetourbetGerard Detourbet - developed the Duster, Logan and Lodgy.

IDEA GENERATION

IDEA SCREENINGCONCEPT DEVELOPMENT

MARKETING STRATEGY

Market SizeTarget marketPositioningPricing

IDEA GENERATION

IDEA SCREENINGCONCEPT DEVELOPMENT

MARKETING STRATEGY

BUSINESS ANALYSIS

PRODUCT DEVELOPMENTTEST MARKETING

COMMERCIALIZATION

Product ideas that survive are transformed into actual product developmentR&D Dept. Will develop one or more physical versions of product

BUSINESS ANALYSIS

PRODUCT DEVELOPMENTTEST MARKETING

COMMERCIALIZATION

BUSINESS ANALYSIS

PRODUCT DEVELOPMENTTEST MARKETING

COMMERCIALIZATION

Test Driving by journalist

BUSINESS ANALYSIS

PRODUCT DEVELOPMENTTEST MARKETING

COMMERCIALIZATIONTV and print media commercials using Ranbir Kapoor as Brand AmbassadorSales through existing 158 dealer network8000 units sold in the month of November70000 pre bookings are made