Earn on your own data in PPC campaigns.!

Radek Hudák | rahu.cz

SLEVOMAT.CZ

The largest provider of discount offers

Annual turnover > 40 million euro

More than 40 000 euro in PPC campaigns every month.

Radek Hudák | rahu.cz

How customer´s data can help in PPC.

And what are the result?

Radek Hudák | rahu.cz

Implementation custom parametersAdwords helphttp://bit.ly/1P8CQCG

SexUser levelCategories purchase...

Radek Hudák | rahu.cz

Remarketing + User level

1. Create remarketing lists◉ every user level◉ different membership duration (1 day, 3 day)

2. Build remarketing campaigns that use your lists◉ create combinations and insert into your remarketing campaigns.

Radek Hudák | rahu.cz

Result:Campaign, which is targeted to known audience, have an average of 5-10

times the conversion rate.

Radek Hudák | rahu.cz

DSA + RLSA = $$$

SEMRUSH how to setup RLSA+DSA bit.ly/1LJCAcL

We identify more than 50% of usersWe set higher BID for user that we know.

The final CPA is still lower.The conversion rate is much higher, again.

Of course it is the same strategy to classical SEARCH

Radek Hudák | rahu.cz

Radek Hudák | rahu.cz

Working with LTV

◉ Send its data after purchase.◉ Creating of remarketing list for contacting the user again.◉ Exclusion of users who were on website recently.

Radek Hudák | rahu.cz

Radek Hudák | rahu.cz

A/B test result2 campaigns with same creativeFirst targeting on interest + placementSecond buyers travel and non visited 90 days

2 x higher conversion ratio

Radek Hudák | rahu.cz

Thank you!Questions?

@hudinx / radekhudak@gmail.com / rahu.cz :)

Radek Hudák | rahu.cz